Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage

Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage

Dr. Rajagopal (Monterrey Institute of Technology and Higher Education ITESM, Mexico)
DOI: 10.4018/978-1-60566-248-0.ch003
OnDemand PDF Download:
$37.50

Abstract

The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical approach to the new product-market structuring based on customer value may be fitted well within the microeconomic framework. The measure of customer value as the product efficiency may be viewed from the customer’s perspective towards a ratio of outputs (e.g., perceived use value, resale value, reliability, safety, comfort) that customers obtain from a product relative to inputs (price, running costs) that customers have to deliver in exchange. The efficiency value derived can be understood as the return on the customer’s investment.

Complete Chapter List

Search this Book:
Reset
Table of Contents
Foreword
Luis Herrera Y Marquez
Chapter 1
Dr. Rajagopal
It has been observed that the technology has homogenized the world markets for variety of customer and industrial needs. The reduction in the tariff... Sample PDF
Understanding Retailing Concepts
$37.50
Chapter 2
Dr. Rajagopal, Ananya Rajagopal
The rationale of shifting conventional practices to technology based operations, its implications on customer value and performance of banking... Sample PDF
Self Service Technologies in Retail Financial Sector
$37.50
Chapter 3
Dr. Rajagopal
The customer value concept is utilized to assess product performance and to determine the competitive structure of the new products. The analytical... Sample PDF
Customer Value and New Product Retailing Dynamics: An Analytical Construct for Gaining Competetive Advantage
$37.50
Chapter 4
Jesus Enrique Portillo Pizana
In the midst of many trends taking place at this historic moment – such as deregulation of industries, privatization of state-owned enterprises... Sample PDF
Measuring Consumer Attitudes Towards Self-Service Technologies
$37.50
Chapter 5
Dr. Rajagopal
Estimating value drivers for a new product can be tricky because there is no direct historical data. However, we can assume that the impact from... Sample PDF
Measuring Variability Factors in Customer Values, Technology Convergence and Profit Optimization in a Retailing Firm: A Framework for Analysis
$37.50
Chapter 6
Ankush Sharma, Preeta Vyas
Retailing is in a rapid state of change due to speedy technological developments, changing competitive positions, varying consumer behaviour as well... Sample PDF
Decision Support Systems in Indian Organized Retail Sector
$37.50
Chapter 7
Dr. Rajagopal, Amritanshu Rajagopal
The role of sales network is fundamental within the value creation chain of the firm, as creating shareholder value is strictly linked with creating... Sample PDF
Dynamics of Buyer-Seller Co-Dependency in Optimizing Functional Efficiency
$37.50
Chapter 8
Dr. Rajagopal
This chapter attempts to analyze drivers of compulsive buying behavior induced by store based promotion through empirical investigation in Mexico.... Sample PDF
Loyalty Cards in Retailing Industry: Technology Application in Customer Relations
$37.50
Chapter 9
Dr. Rajagopal
The rapid growth in computer technology and commercial needs have allowed significant changes in the information management systems. There emerged... Sample PDF
Internet, Reengineering and Technology Applications in Retailing
$37.50
Chapter 10
Amritanshu Rajagopal
The basic attributes of a good team include clear identification of goals, clarity of roles, common feeling, motivation, commitment and... Sample PDF
Performance Enhancement of Team Retailing Through Six Sigma Applications
$37.50
Chapter 11
Ernesto Fierros, Dr. Rajagopal
The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The... Sample PDF
Consumer Response to High Technology Mobile Phones in Emerging Markets
$37.50
Chapter 12
Dr. Rajagopal
This study attempts to analyze behavioral drivers which influence consumers’ leisure shopping behavior and measure customers’ value through... Sample PDF
Building Shopping Arousal Through Direct Marketing in Retail Environment
$37.50
Chapter 13
Dr. Rajagopal
A firm, which would like to involve itself in the international business, may look for its entry into international marketing in many possible ways... Sample PDF
Marketing Strategy, Technology and Modes of Entry in Global Retailing
$37.50
Chapter 14
Dr. Rajagopal, Amritanshu Rajagopal
In developing strategy, both corporate and business unit management need to be able to realistically appraise the level of performance that should... Sample PDF
Profit Impact on Marketing Strategy and Brand Management: Methodological Perspectives
$37.50
Chapter 15
Dr. Rajagopal
Increasing globalization and competitiveness in the retail environment is thrusting retail firms to reach high levels of consistent experimentation... Sample PDF
Technology and Retailing and Firms: Challenges Ahead
$37.50
About the Authors