This chapter introduces cybercoaching, an emerging model of online formative assessment. This model emphasizes the process of development rather than a procedure for evaluation. Personalized feedback is provided by the instructor through the Internet/cyberspace using accessible technologies of electronic mail and word processing. Unlike mechanical responses that are not individually tailored, the instructor offers the students detailed information for improvement. Included also in this chapter are practical suggestions, including a detailed discussion of rubrics and their uses.