Data Mining for Web-Enabled Electronic Business Applications

Data Mining for Web-Enabled Electronic Business Applications

Richi Nayak (Queensland University of Technology, Australia)
Copyright: © 2003 |Pages: 10
DOI: 10.4018/978-1-59140-049-3.ch008
OnDemand PDF Download:
$37.50

Abstract

Web-enabled electronic business is generating massive amounts of data on customer purchases, browsing patterns, usage times, and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for Web-enabled electronic-business.

Complete Chapter List

Search this Book:
Reset