Data Warehousing: The 3M Experience

Data Warehousing: The 3M Experience

Hugh J. Watson (University of Georgia, USA), Barbara H. Wixom (University of Virginia, USA) and Dale L. Goodhue (University of Georgia, USA)
DOI: 10.4018/978-1-59140-134-6.ch014
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Abstract

Data warehouses are helping resolve a major problem that has plagued decision support applications over the years — a lack of good data. Top management at 3M realized that the company had to move from being product-centric to being customer savvy. In response, 3M built a terabyte data warehouse (global enterprise data warehouse) that provides thousands of 3M employees with real-time access to accurate, global, detailed information. The data warehouse underlies new Web-based customer services that are dynamically generated based on warehouse information. There are useful lessons that were learned at 3M during their years of developing the data warehouse.

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