Data Warehousing: The 3M Experience

Data Warehousing: The 3M Experience

Hugh J. Watson, Barbara H. Wixom, Dale L. Goodhue
DOI: 10.4018/978-1-59904-951-9.ch171
OnDemand:
(Individual Chapters)
Available
$37.50
No Current Special Offers
TOTAL SAVINGS: $37.50

Abstract

Data warehouses are helping resolve a major problem that has plagued decision support applications over the years — a lack of good data. Top management at 3M realized that the company had to move from being product-centric to being customer savvy. In response, 3M built a terabyte data warehouse (global enterprise data warehouse) that provides thousands of 3M employees with real-time access to accurate, global, detailed information. The data warehouse underlies new Web-based customer services that are dynamically generated based on warehouse information. There are useful lessons that were learned at 3M during their years of developing the data warehouse.

Complete Chapter List

Search this Book:
Reset