DataNaut Incorporated: Growing Pains of a Small Company on the Verge of an Internet Revolution

Abstract

This case was written for the 8th annual Kogod School of Business Case Competition at American University. It discusses a small, locally run company that faced several strategic decisions at the end of 1999: marketing its new high-tech products, securing sufficient venture capital financing, and creating a profit-sharing plan for current and future employees. The case involves an actual corporation (although some of the employee names have been changed) and the issues that confronted the management team at the end of 1999. Thecae includes a complete description of the company’s products, a glossary of terms, a list of Web sites summarizing existing radio market research, detailed operating expenses and pro-forma financial statements (numbers have been altered for confidentiality). This case combines new technology development, HR decisions, marketing and finance, which makes it a true cross-disciplinary case that can be used in several different courses