DEA Evaluation of Performance of E-Business Initiatives
Yao Chen (University of Massachusetts Lowell, USA), Luvai Motiwalla (University of Massachusetts Lowell, USA) and M. Riaz Khan (University of Massachusetts Lowell, USA)
Copyright: © 2005
The Internet has experienced a phenomenal growth in attracting people and commerce activities over the last decade—from a few thousand people in 1993 to 150+ million in 1999, and about one billion by 2004 (Bingi et al., 2000). This growth has attracted a variety of organizations initially to provide marketing information about their products and services and, customer support, and later to conduct business transactions with customers or business partners on the Web. These electronic business (EB) initiatives could be the implementation of intranet and/or extranet applications like B2C, B2B, Web-CRM, Web-marketing, and others, to take advantage of the Web-based economic model, which offers opportunities for internal efficiencies and external growth.