Definition and Measurement of the Technology Readiness Concept
Maria Teresa Martín (Rey Juan Carlos University, Spain), Maria Victoria Román (Rey Juan Carlos University, Spain) and Manuel Recio (University of Almería, Spain)
Copyright: © 2008
During the last few decades, various theoretical developments have been carried out with a view to describing the characteristic and distinct behavioral process that lies under any adoption of technological services and products. These developments are based mainly on the Social Psychology approach. There are three extensive theories within the field of Social Psychology whose ultimate purpose has been to define the internal psychological factors that explain human behavior: the Expectancy-Value Theory, the Cognitive Dissonance Theory, and the Self-Perception Theory. While the Expectancy-Value Theory has been used widely in the research of adoption and usage of information systems, the other two theories have been less recognized.
Key Terms in this Chapter
Expectancy-Value Theory: Explains and predicts individual’s attitudes toward objects and actions but is also often the basis for other theories to explain perception and behaviors.
Cognitive Dissonance Theory: A theory that discusses how the tension that may result from having two conflicting thoughts at the same time, or from engaging in behavior that conflicts with one’s beliefs, or from experiencing apparently conflicting phenomena, can impact actions and/or decision-making.
Self-Perception Theory: Discusses that an account of attitude change can occur by observing our own behavior and concluding what attitudes must have caused them.
Reasoned Action Model: A model to predict and understand human behaviour determinants.
Technology Acceptance Model: A model that discusses that perceived usefulness and ease of use are two important factors in influencing the acceptance of a technology by a user.