Demand Forecasting for the Net Age: From Thought to Fulfillment in One Click

Demand Forecasting for the Net Age: From Thought to Fulfillment in One Click

Edward D’Souza (eSymbiosys Inc., Canada) and Ed White (Bayer Canada Inc., Canada)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59140-611-2.ch003
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Picture this. The year is 2025. A customer is watching a new razor blade advertisement on interactive TV. The customer clicks to approve the purchase. When the order is received by the vendor, demand forecasting systems match customer experience data and integrate parameters—frequency of usage, preference of color, style of hand grip, language spoken by the customer, font style for customer’s name to be engraved on the razor, and so forth—into the Global Integrated Supply Chain Systems (GISCS) process. The next interaction is the customer receiving the order with a six-month supply of blades in the shortest possible time at a very affordable price. This will truly represent the process of thought to fulfillment in one click. This chapter explores the role played by demand forecasting for the net age—an age where customers can be anywhere and wants to have their needs addressed the moment they think about them. The organization that can fulfill the needs of these individuals in the easiest, fastest, and most cost-effective way will win their business. Such organizations will win over their competition and, in the process, reap profits. Any error in the thought to the fulfillment of the supply chain will result in a dissatisfied customer and, in all probability, loss of future businessto the competition. Meeting the demands of an anywhere-anytime environment requires more than just-in-time Supply Chain Management (SCM). It needs to move to the next level to what we call just-in-mind SCM. Demand forecasting for just-in-mind SCM requires the organization to do global thinking and local linking. The global thinking helps to forecast the demand, and local linking helps to fulfill it. The chapter helps the reader to understand the challenges faced by organizations in forecasting demand in the net age, gives real-life examples of these challenges, provides solutions for addressing them, and takes a look into the future.

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Table of Contents
Yi-Chen Lan, Bhuvan Unhelkar
Chapter 1
Yi-chen Lan, Bhuvan Unhelkar
Integrated Supply Chain Management (ISCM) involves the linking of suppliers and customers with the internal business processes of an organization.... Sample PDF
A Methodology for Developing Integrated Supply Chain Management System
Chapter 2
Mahesh S. Raisinghani, Denise Taylor
The World Wide Web opened the door for many organizations with international ambitions to go global. Organizations that did not have a global... Sample PDF
Going Global: A Technology Review
Chapter 3
Edward D’Souza, Ed White
Picture this. The year is 2025. A customer is watching a new razor blade advertisement on interactive TV. The customer clicks to approve the... Sample PDF
Demand Forecasting for the Net Age: From Thought to Fulfillment in One Click
Chapter 4
Ketan Vanjara
This chapter initiates the concept of a customer-centric model in supply chain systems. It discusses various constraints of present-day supply chain... Sample PDF
The Future of Supply Chain Management: Shifting from Logistics Driven to a Customer Driven Model
Chapter 5
Lynn M. Batten, Ron Savage
This chapter considers the importance of information-sharing techniques and strategies employed by industry sectors. Well-developed supply chain... Sample PDF
Information Sharing in Supply Chain Systems
Chapter 6
Margaret L. Sheng
Supply chain functions must operate in an integrated manner in order to optimize performance. However, the dynamics of the organization and the... Sample PDF
Global Integrated Supply Chain Implementation: The Challenges of E-Procurement
Chapter 7
Chean Lee
This chapter introduces the concept of Supply Chain Management (SCM). It provides a broad definition of supply chain, the drivers for integrated... Sample PDF
Designing Integrated Supply Chains
Chapter 8
Christopher Van Eenoo
The concept and study of supply chains are nothing new. The concept of integrated supply chain environments (ISCE), however, has received increased... Sample PDF
A Framework for Analyzing Information Systems in an Integrated Supply Chain Environment: The Interaction Approach
Chapter 9
Pui Y. Chan, Xinping Shi
This chapter explores and evaluates the performance of supply chain management (SCM) (i.e., effectiveness and efficiency) in using global logistics... Sample PDF
Evaluation of the SCM Performances in Using of Global Logistics Information Technologies: A Research Study in Hong Kong
Chapter 10
Wei Liu, Wu Dan, Chen Xiao
China, a high-developing country, is facing reform in the 21st century. Almost every company in China is undergoing some form of transformation in... Sample PDF
Supply Chain Management in China
Chapter 11
Ling-Lang Tang, Yei-Chun Kuo, E. Stanley Lee
A multi-objective model of global distribution for the Taiwan notebook computer industry is proposed. The proposed two-stage approach involves a... Sample PDF
A Multi-Objective Model for Taiwan Notebook Computer Distribution Problem
Chapter 12
Chian-Hsueng Chao
For every industry, the demands for optimization and greater efficiency become particularly urgent when the flow of business information goes beyond... Sample PDF
Inter-Enterprise Process Integration for E-Supply Chain Business Practices
Chapter 13
Hiroshi Tsuji, Ryosuke Saga, Takefumi Konzo, Akihiro Akihiro
This chapter presents a software simulator called LOSIMOPU. LOSIMOPU allows users to build a supply chain model and analyze the sensitivity of... Sample PDF
LOSIMOPU: Logistics Simulator on Policy Under Uncertainty
Chapter 14
Huey-Kuo Chen, Huey-Wen Chou
This chapter deals with a time-dependent supply chain network equilibrium (TD-SCNE) problem, which allows product flows to be distributed over a... Sample PDF
A Time-Dependent Supply Chain Network Equilibrium Problem
Chapter 15
Jianxin Jiao, Xiao You, Arun Kumar
This chapter applies the multi-agent system paradigm to collaborative negotiation in a global manufacturing supply chain network. Multi-agent... Sample PDF
An Agent-Based Collaborative Negotiation System for Global Manufacturing Supply Chain Management
Chapter 16
Panyaluck Udomleartprasert, Chamnong Jungthirapanich
This chapter introduces critical success in supply chain implementation by empirical research. The widespread implementation of supply chain... Sample PDF
The Critical Success Factors in Supply Chain Implementation
Chapter 17
Umar Ruhi, Ofir Turel
In recent years, the prospect of information exchange independent of time and place has been a compelling driver for organizations worldwide to... Sample PDF
Enabling the Glass Pipeline: The Infusion of Mobile Technology Applications in Supply Chain Management
Chapter 18
Wing S. Chow
An e-integrated supply chain system is an enabler that enriches the effectiveness of global supply chains. This chapter adopts factor analysis to... Sample PDF
Determinant of E-Based Succes Attributes for Integrated Supply Chain System
Chapter 19
Steve Cartland
This chapter examines the relevance of business continuity to supply chain management. Business continuity has focused on the business processes of... Sample PDF
Business Continuity Challenges in Global Supply Chains
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