The Design of Mobile Television in Europe

The Design of Mobile Television in Europe

Pieter Ballon (Vrije Universiteit Brussel, Belgium)
DOI: 10.4018/978-1-59904-558-0.ch009
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Abstract

Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design of Mobile TV by the various stakeholders currently piloting mobile broadcasting in the European national markets. It adapts a generic business model framework to systematically compare five recent pilots of the two mobile broadcasting technologies that are currently trialled most intensively in Europe, i.e. DVB-H and DAB-IP. The article illustrates the cross-impact of cooperation agreements between the various stakeholders with technological, service-related and financial design choices. It also provides insights as to the likely business models in the upcoming commercialisation phase of mobile broadcasting in Europe.

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Table of Contents
Foreword
Richard T. Watson
Acknowledgment
Chapter 1
Erkki Patokorpi
It is becoming blatantly clear that some key concepts used in computer science and information systems literature – most notably those of... Sample PDF
From Mobility to True Nomadicity and Ubiquity: Discussing Fluidity, Metaspaces, Micromobility, and Multiple-Profiling
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Chapter 2
David C. Yen
This chapter discusses the growing significance of M-commerce with special focus on Bluetooth and WiMax. There is a detailed investigation of the... Sample PDF
The Future of M-Commerce: The Role of Bluetooth and WiMax
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Chapter 3
Valli Kumari Vatsavayi, Ravi Mukkamala
With mobile operators having a large customer base and E-Payments getting popular, there is a shift of focus on the huge potential that M-Commerce... Sample PDF
M-Commerce Payment Systems
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Chapter 4
Wassim Itani
In this chapter we present an overview of a general policy-based security architecture for securing the confidentiality, authenticity, and integrity... Sample PDF
Policy-Based Security for M-Commerce Networks
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Chapter 5
Frank Teuteberg
Mobile logistics (m-logistics) may be seen as an enabler for efficient and effective mobile commerce (m-commerce). Recent developments in mobile... Sample PDF
Global M-Logistics in North America, Europe, and Asia: A Comparative Study of the Diffusion and Adoption of Standards and Technologies in Next Generation M-Logistics
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Chapter 6
Ragnar Schierholz
In this chapter we analyze how companies define their customer value proposition and how the selection of successful mobile customer services is... Sample PDF
Strategy Aligned Process Selection for Mobile Customer Services
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Chapter 7
Minna Pura
Mobile services have evolved into an important business area and many companies in various industries are offering mobile services. However, formal... Sample PDF
Exploring Mobile Service Business Opportunities from a Customer-Centric Perspective
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Chapter 8
Ioanna D. Constantiou, Maria Bina
Mobile data services seem a promising revenue source for the stakeholders that have heavily invested on mobile communications infrastructures.... Sample PDF
Exploring the Use of Mobile Data Services in Europe: The Cases of Denmark and Greece
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Chapter 9
Pieter Ballon
Mobile Television is potentially the most anticipated mass-market mobile application across Europe. This chapter examines the business model design... Sample PDF
The Design of Mobile Television in Europe
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Chapter 10
Dieter Hertweck, Asarnusch Rashid
There is an ongoing debate about the value of mobile applications for the optimization of business processes in European hospitals. Thus finding... Sample PDF
Mobile Business Process Reengineering: How to Measure the Input of Mobile Applications to Business Processes in European Hospitals
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Chapter 11
Holger Hoffman
In this chapter we describe the systematic development and implementation of mobile services in the automotive sector. This includes a design... Sample PDF
Mobile Automotive Cooperative Services (MACS): Systematic Development of Personalizable Interactive Mobile Automotive Services
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Chapter 12
Parissa Haghirian, Maria Madlberger
This chapter tries to answer the question on how international consumers differ in their perceptions of mobile advertising. In order to answer this... Sample PDF
Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices: Some Evidence from Europe and Japan
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Chapter 13
J. P. Shim, Kyungmo Ahn, Julie M. Shim
The purpose of this paper is to present an overview of wireless mobile technology, its applications, with a focus on Digital Multimedia Broadcasting... Sample PDF
Current Status of Mobile Wireless Technology and Digital Multimedia Broadcasting
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Chapter 14
Eusebio Scornavacca
The hospitality industry, more specifically restaurants, has recently started to exploit the benefits of mobile technologies. This research explores... Sample PDF
Understanding the Organisational Impact and Perceived Benefits of Bluetooth-Enabled Personal Digital Assistants in Restaurants
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Chapter 15
Jin Ki Kim, Heasun Chun
As the growth of mobile market decreases and the market competition intensifies, mobile carriers have been trying to find new business models to... Sample PDF
Strategies of Mobile Value-Added Services in Korea
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Chapter 16
Seung Baek
A growth curve of m-commerce market would be alike that of the mobile voice market or broadband internet service in the past in Korea, and then... Sample PDF
M-Commerce Market Development Scenarios in Korea: Focus on Changes and Their Mega Trends
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Chapter 17
H. Chen
The chapter addresses mobile service pricing and affordability issues in China. The goal is to assist fast diffusion and sustainable development of... Sample PDF
Individual Telecommunications Tariffs in Chinese Communities
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Chapter 18
J. L. Zhang, J. Quan, Raymond Frost
The main objective of this chapter is to investigate the current trends and future endeavors of mobile commerce in the retail industry in an effort... Sample PDF
M-Commerce in the U.S. and China Retail Industry: Business Models, Critical Success Factors (CSFs), and Case Studies
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Chapter 19
Astrid M. Oddershede, Rolando A. Carrasco
In this chapter the user interface perception and resources for Mobile Technology (MT) support in healthcare service activities is investigated.... Sample PDF
Perception of Mobile Technology Provision in Health Service
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Chapter 20
Xubin Cao, Eric Y. Lu, Hongyan Ma
This chapter discusses the implementation of Wi-Fi technology in higher education of the United States. It includes Wi-Fi standards, security, the... Sample PDF
The Implementation of Wi-Fi Technology in Higher Education in the United States
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