Development of Survy Instrument: Exploratory Survey and Content Validity

Development of Survy Instrument: Exploratory Survey and Content Validity

Yogesk K. Dwivedi (Swansea University, UK)
Copyright: © 2008 |Pages: 41
DOI: 10.4018/978-1-59904-783-6.ch004
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Abstract

Chapter 2 described the proposed conceptual model that is used to understand the adoption, usage, and impact of broadband from the consumer perspective. Chapter 3 described the appropriate research approach for testing the hypotheses and to validate the proposed conceptual model. From Chapter 3 it was concluded that the survey research approach is an appropriate method to investigate the issue of broadband diffusion. Further suggestions that were provided in Chapter 3 are before conducting the final data collection a reliable survey instrument should be developed and validated. Validating an instrument is a critical step before testing a conceptual model (Boudreau et al., 2001; Straub et al., 2004). This is due to the rigour of the findings and interpretations in positivist research that are based on the solid validation of the instruments used to gather data (Boudreau et al., 2001; Straub et al., 2004). Therefore, this chapter aims to describe the development of a survey instrument designed to investigate broadband adoption, usage, and impact within UK households. By undertaking the following three stages, this led to the development of a reliable instrument: (1) to explain broadband adoption behaviour some initial factors were identified from the literature and then a decision upon how to determine them in an exploratory survey approach needed to be made; (2) content validation was performed on the itemed pools that resulted from the exploratory survey. The purpose of this step was to confirm the representativeness of items to a particular construct domain and, finally, (3) a pre-test and a pilot test were conducted utilising the obtained instrument after content validation was undertaken in order to confirm the reliability of the measures.The next section briefly re-introduces the conceptual model and provides a list of the constructs included in the various stages of the validation process. Following this, an overview of the instrument development process is provided. Then the first stage of the validation process (i.e., the exploratory survey) is presented and discussed. This is followed by the content validation process. The instrument testing process that includes the pre-test and pilot-test is described before presenting the summary of the chapter.

Complete Chapter List

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Dedication
Table of Contents
Foreword
John de Ridder
Preface
Yogesh K. Dwivedi
Acknowledgment
Chapter 1
Yogesk K. Dwivedi
This chapter provides an introduction to this research monograph. The following section provides a definition of broadband, outlines broadband’s... Sample PDF
Introduction to Broadband Adoption and Usage Research
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Chapter 2
Yogesk K. Dwivedi
An examination of previous literature in the information systems (IS) area illustrates that researchers have not yet undertaken research on... Sample PDF
Conceptual Model for Examining Consumer Broadband Adoption, Usage, and Impact
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Chapter 3
Research Methodology  (pages 51-75)
Yogesk K. Dwivedi
The previous chapter formed a conceptual model aimed at examining broadband adoption, usage, and impact from the context of household consumers.... Sample PDF
Research Methodology
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Chapter 4
Yogesk K. Dwivedi
Chapter 2 described the proposed conceptual model that is used to understand the adoption, usage, and impact of broadband from the consumer... Sample PDF
Development of Survy Instrument: Exploratory Survey and Content Validity
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Chapter 5
Yogesk K. Dwivedi
The previous chapter (Chapter 4) described the development and validation of a survey instrument for the purpose of data collection in order to... Sample PDF
Development of Survey Instrument: Confirmatory Survey
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Chapter 6
Yogesk K. Dwivedi
The previous chapters (Chapters 4 and 5) described the development and validation of a survey instrument for the purpose of data collection in order... Sample PDF
Empirical Findings: Adoption, Usage, and Impact of Broadband
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Chapter 7
Yogesk K. Dwivedi
The previous chapter (Chapter 6) examined the differential usage of the Internet in broadband and narrowband environments. However, the previous... Sample PDF
Comparing the Current and Future Use of Electronic Services
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Chapter 8
Yogesk K. Dwivedi
The previous chapters (Chapters 6 and 7) presented the findings obtained from the survey conducted to examine the adoption, usage, and impact of... Sample PDF
Reflecting Upon the Empirical Findings: Validating the Conceptual Model
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Chapter 9
Yogesk K. Dwivedi
The penetration of the Internet and opportunities involving information and communication technologies (ICTs) have occurred at an escalating rate... Sample PDF
Exploring the Role of Broadband Adoption and Socio-Economic Characteristics in the Diffusion of Emerging E-Government Services
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Chapter 10
Yogesk K. Dwivedi
Broadband is a technology still penetrating the telecommunication market and is seen as the most significant evolutionary step since the emergence... Sample PDF
Broadband Quality Regulation: Perspectives from UK Users
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Chapter 11
Yogesk K. Dwivedi
This chapter provides a conclusion of the results and discussions of the UK case study research presented in this book. The chapter begins with an... Sample PDF
Conclusion: Contributions, Limitations, and Future Research Directions
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Chapter 12
Yogesk K. Dwivedi
The Netherlands has experienced a high uptake of broadband Internet amongst its population. However, the question remains whether there are any... Sample PDF
A Longitudinal Study to Investigate Consumer/User Adoption and Use of Broadband in the Netherlands
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Chapter 13
Yogesk K. Dwivedi
Broadband potentially has benefits for education, but in order to be beneficial it has to be used. In this chapter, we have investigated from a user... Sample PDF
Broadband in Dutch Education: Current Use, Experiences, and Thresholds
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Chapter 14
Yogesk K. Dwivedi
This chapter empirically examines factors affecting the adoption of broadband in the developing countries of Bangladesh and the Kingdom of Saudi... Sample PDF
Factors Affecting Consumer Adoption of Broadband in Developing Countries
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Chapter 15
Yogesk K. Dwivedi
This chapter presents the implications of the research discussed in this book and outlines future research trends in the area of consumer adoption... Sample PDF
Implications and Future Trends
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About the Contributors