Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies

Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies

Mahmud Akhter Shareef (Carleton University, Canada), Yogesh K. Dwivedi (Swansea University, UK), Michael D. Williams (Swansea University, UK) and Nitish Singh (Boeing Institute of International Business at St. Louis University, USA)
DOI: 10.4018/978-1-60566-412-5.ch006
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Abstract

Based on the theoretical framework revealed in Chapter V, this chapter is intended to investigate the country-specific roles of governments, private organizations, and consumers and the status of infrastructure development and the market mechanism of some developed and developing countries in terms of EC diffusion. In this connection, EC diffusion status and role of different stakeholders are analyzed for developed countries: USA and Denmark, developing countries with stronghold in ICT: Mexico and India, and developing countries: Bangladesh and Ghana.
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6.1. Case Studies

Drawing inference from the proposed E-commerce (EC) diffusion framework in Chapter V, in this chapter we aim to investigate, identify, and illustrate the overall condition of some developed and developing countries in terms of EC diffusion. In Chapter V, we noted that EC diffusion depends on the critical roles of the stakeholders of EC. We also developed a framework of diffusion comprising some critical factors, namely Government role, capability, and globalization policy; Private organizations’ capability; Consumers’ preferences; Global E-organizations’ mission; Infrastructure, human development, and the market mechanism. Now in this chapter, we will view some cases of EC diffusion in the light of that framework. As cases, we will analyze the business-to-consumer (B2C) EC diffusion status of several developed and developing countries, grounded on the theoretical framework of diffusion proposed in Chapter V. Then we will contrast those factors for different countries, which we will analyze in the case studies section, in respect to the diffusion in the respected countries. We will divide this chapter into 2 sections with the second section in subsections.

National environment and country demographics that represent government policy, consumer preferences, social and cultural values, and overall country status in terms of technology infrastructure and economical strength are key features for globalization of the Internet-based economy (Gibbs, Kraemer, and Dedrick, 2003). Different countries have significantly different positions in respect to their capability of adopting and also diffusing B2C EC in their domestic environment. In this section, we aim to investigate country-specific roles of governments, private organizations, and consumers and the status of infrastructure development and the market mechanism. Shedding light on those factors in any specific country and the globalization policy, we then contrast international E-retailers mission for that country. Finally, we will evaluate EC diffusion status in that country based on the observed roles of the stakeholders of EC.

Developed countries are in a good position to develop their capability in relation to diffusion of EC. North American, Western European, and some Asian countries show strength in this respect. However, some developing countries also exhibit bright promise concerning diffusion factors for an ICT-based Internet economy. These countries include India, Brazil, China, Mexico, South Africa, Singapore, Taiwan, and Hong Kong. Nevertheless, most of the developing countries are really at a premature stage in light of the roles of different stakeholders of EC diffusion identified in Chapter V. So, we will investigate several countries, selecting from the previously mentioned three groups, viz., developed countries, developing countries with a stronghold in the ICT sector and high prospects for diffusion of EC, and less developed countries. We will investigate the status of six countries in the light of the diffusion framework. The countries that we plan to focus on—based on social, cultural, political, technological, and economical variability—are:

  • 1.

    Developed countries: USA and Denmark,

  • 2.

    Developing countries with stronghold in ICT: Mexico and India, and

  • 3.

    Developing countries: Bangladesh and Ghana.

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Dedication
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams
Table of Contents
Foreword
Mohini Singh
Acknowledgment
Chapter 1
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The growth, integration, and sophistication of ICT are changing our society and economy. The emergence of the Internet as a general communication... Sample PDF
Introduction to E-Commerce
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Chapter 2
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Electricity, telecommunication, integrated circuits, networking, and the Internet fostered a revolution by delivering distinctive services. The... Sample PDF
E-Commerce Background
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Chapter 3
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Customers’ perception and expectation of service quality dimensions for any field, whereas it is traditional commerce or EC, has a close relation... Sample PDF
Service Quality of E-Commerce for Global Consumers
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Chapter 4
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Since Internet is the primary driving force of E-Commerce (EC), it has global phenomena. Consequently, Internet market is diffusing from the west to... Sample PDF
Global Quality Management Practice for E-Commerce
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Chapter 5
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As we have already mentioned in the Preface of this book, mentioning EC in this chapter will signify and mean B2C EC unless it is mentioned... Sample PDF
E-Commerce Diffusion: Critical Factors Affecting Diffusion of E-Commerce
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Chapter 6
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Based on the theoretical framework revealed in Chapter V, this chapter is intended to investigate the country-specific roles of governments, private... Sample PDF
Diffusion of E-Commerce in Developed and Developing Countries: Comparative Studies
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Chapter 7
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter is aimed to provide a fundamental conceptual framework for adoption of EC by the consumers of developing countries. Through extensive... Sample PDF
E-Commerce Adoption in Developing Countries
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Chapter 8
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This chapter examines the influence of some relevant factors on the acceptance of internet and E-Business technologies in Maritime Canada’s SMEs... Sample PDF
Influencing Factors and the Acceptance of Internet and E-Business Technologies in Maritime Canada's SMEs: An Analysis
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Chapter 9
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
Information and communication technology (ICT) is the prime driving force of Internet economy. Therefore, before implementing E-Commerce (EC) and... Sample PDF
Effect of Proliferation and Resistance of Internet Economy: Understanding Impact of Information and Communication Technology in Developing Countries
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Chapter 10
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
This current conceptual study reviews the literature of globalization and EC, and reveals three independent variables that help to determine... Sample PDF
Globalization and Relevant Strategy for E-Commerce
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Chapter 11
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
As global e-commerce is expanding and the global online marketplace is becoming more lucrative for marketers, there is a surge in proliferation of... Sample PDF
Culturally Customizing International Web Sites
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Chapter 12
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
For the last two decades, companies have been increasingly operating in many foreign markets. Serving local consumers effectively and thus achieving... Sample PDF
A Cultural Perspective on Web Site Localization
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Chapter 13
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, Nitish Singh
The explosive proliferation of Internet users has led to dramatic shifts in the methodology of conducting business and the business paradigms.... Sample PDF
Conclusion, Implications, and Future Trends
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About the Authors