MLA
Pereira da Mota, Cesar, and Pedro Isaías. "Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty." User Innovation and the Entrepreneurship Phenomenon in the Digital Economy, edited by Pedro Isaias and Luísa Cagica Carvalho, IGI Global, 2018, pp. 28-49. https://doi.org/10.4018/978-1-5225-2826-5.ch002
APA
Pereira da Mota, C. & Isaías, P. (2018). Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty. In P. Isaias & L. Carvalho (Eds.), User Innovation and the Entrepreneurship Phenomenon in the Digital Economy (pp. 28-49). IGI Global. https://doi.org/10.4018/978-1-5225-2826-5.ch002
Chicago
Pereira da Mota, Cesar, and Pedro Isaías. "Digital Marketing: Relationship Between Real Madrid's Actions and Brand Promotion and Customer Loyalty." In User Innovation and the Entrepreneurship Phenomenon in the Digital Economy, edited by Pedro Isaias and Luísa Cagica Carvalho, 28-49. Hershey, PA: IGI Global, 2018. https://doi.org/10.4018/978-1-5225-2826-5.ch002
Export Reference