Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation ModelIuan-Yuan Lu (National Sun Yat-Sen University, Taiwan) and Chao-Ching Wei (National Sun Yat-Sen University, Taiwan)
Copyright © 2012. 18 pages.
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DOI: 10.4018/978-1-4666-0134-5.ch005, ISBN13: 9781466601345, ISBN10: 1466601345, EISBN13: 9781466601352 Sample PDFCite Chapter
MLA
Lu, Iuan-Yuan and Chao-Ching Wei. "Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model." Disruptive Technologies, Innovation and Global Redesign: Emerging Implications. IGI Global, 2012. 63-80. Web. 23 May. 2012. doi:10.4018/978-1-4666-0134-5.ch005
APA
Lu, I., & Wei, C. (2012). Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model. In N. Ekekwe, & N. Islam (Eds.), Disruptive Technologies, Innovation and Global Redesign: Emerging Implications (pp. 63-80). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-0134-5.ch005
Chicago
Lu, Iuan-Yuan and Chao-Ching Wei. "Disruptive Product Strategy for Industry First Mover: A Bottom-Up, Low-Cost Innovation Model." In Disruptive Technologies, Innovation and Global Redesign: Emerging Implications, ed. Ndubuisi Ekekwe and Nazrul Islam, 63-80 (2012), accessed May 23, 2012. doi:10.4018/978-1-4666-0134-5.ch005
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 | | TopAbstractThis chapter combines disruptive innovation with industry evolution theory to construct an innovation planning phase, including exploration, assessment, strategy formation, and activity planning, and further verified it using qualitative interviews and quantitative analysis of a successful disruptive innovation case in the IT industry. The research constructs an industry evolution model of disruptive innovation and first mover’s strategic direction. When an enterprise is positioned in the market with a disruptive innovation, it is expected to gain a large market and give customers enough reasons to make a purchase. During the course of the planning phase, a firm should use different strategic approaches, such as innovative differentiation, leading product, low price expansion, and diversification of the product line, in order to create a significant strategic synergy which will help to speed the time to market and obtain the advantage of low cost, thus producing a “single innovation concept with diversified value contribution” to help restructure the entire market. TopComplete Chapter List|
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| Disruptive Product Innovation Strategy: The Case of Portable Digital Music Player
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| Market Pitfalls and Economics of New Health Technologies in Developing Economies
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