Doing International Business Online for the Small and Medium Enterprise

Doing International Business Online for the Small and Medium Enterprise

Sam Edwards (Nagoya University, USA, Japan)
DOI: 10.4018/978-1-59904-828-4.ch011
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Abstract

This chapter is designed to address the primary difficulties small and medium enterprises face when doing business online with international partners. The guidance provided in this chapter is primarily for at owners of small and medium enterprises rather than legal professionals. The two main problems inhibiting online transactions are a lack of trust between the parties and the risk inherent in the transaction. This chapter analyzes ways to address these problems. Many of the practical suggestions in this chapter are inspired not by million dollar deals but by playground transactions between children. Often the simple solutions are the best ones.

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