MLA
Nielsen, Jørn F., et al. "Drivers of Adoption and Implementation of Internet-Based Marketing Channels." E-Business Innovation and Process Management, edited by In Lee, IGI Global, 2007, pp. 42-67. https://doi.org/10.4018/978-1-59904-277-0.ch003
APA
Nielsen, J. F., Høst, V., & Mols, N. P. (2007). Drivers of Adoption and Implementation of Internet-Based Marketing Channels. In I. Lee (Ed.), E-Business Innovation and Process Management (pp. 42-67). IGI Global. https://doi.org/10.4018/978-1-59904-277-0.ch003
Chicago
Nielsen, Jørn F., Viggo. Høst, and Niels P. Mols. "Drivers of Adoption and Implementation of Internet-Based Marketing Channels." In E-Business Innovation and Process Management, edited by In Lee, 42-67. Hershey, PA: IGI Global, 2007. https://doi.org/10.4018/978-1-59904-277-0.ch003
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