Effects of Perceived Risks on Adoption of Internet Banking Services: An Empirical Investigation in Taiwan
Wen-Jang Jih (Middle Tennessee State University, USA), Shu-Yeng Wong (Da-Yeh University, Taiwan, ROC) and Tsung-Bin Chang (Da-Yeh University, Taiwan, ROC)
Copyright: © 2008
Banking services primarily involve the creation, processing, storage, and distribution of financial information. Most of these services can be conveniently handled via Internet-based information technologies. This convenience, however, may be offset to a certain degree by customers’ perception of the risks associated with transacting in the wide-open cyber-world. A key challenge for online bankers is to maintain a secure information infrastructure that effectively manages the perceived risk factors. This research examines usages of Internet banking services, investigates the nature and sources of customers’ perceived risks, and tests hypotheses with regard to impacts of perceived risks on Internet banking adoption. Using primary data collected in Taiwan, the study finds significant relationships among involvement, familiarity, perceived risks, perception of measures for reducing perceived risks, and customer willingness to adopt Internet banking services. The findings have significant implications for the practice and research in Internet banking.