Electronic Commerce Reality in Tunisia

Electronic Commerce Reality in Tunisia

Jameleddine Ziadi (Jendouba University, Tunisia) and Abderrazzak Ben Salah (University of Tunis El Manar, Tunisia)
Copyright: © 2009 |Pages: 12
DOI: 10.4018/978-1-60566-100-1.ch015
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Abstract

This chapter has as an aim the identification of the present reality of the e-commerce activity in Tunisia and the challenges its faces. After giving an overview on the e-commerce birth in the country, it focuses on two distinct experiences: First, the e-commerce transactions via the Tunisian Post Office (known as the ONP) and secondly the e-commerce operations via the Banking Association (known as the SMT). While exploring the general scheme of the two different techniques notably concerning the relation with the merchants’ commercial Websites (CWS), it gives statistics related to the evolution of transactions in this field. We depart from that point to discuss the general situation of the Tunisian e-commerce activity, to explore the problems it faces and to give potential solutions for its real expansion and development in the country. In this regard, we believe that the spread of use of bank cards and other forms of electronic payments would make citizens used to those forms and would constitute therefore the real takeoff point of the e-commerce activity.
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The Birth Of The Electronic Commerce In Tunisia

The first step towards the expansion of the e-commerce activity in Tunisia took place at the University. The first e-commerce experiences were carried out in the ISET campus (Institut Supérieur de l’Enseignement Technologique en Télécommunications) and in the EST campus (Ecole Supérieure des Télécommunications). These two institutions are under the joint direction of the Ministry of Communication and Technology and the Ministry of High Education. Students were invited to make their inscriptions at the university on line by using electronic cards for payment (through the E-Dinar service created by the Tunisian Post in 2000); this experience has been very successful. Since then, The Ministry of High Education extended this new way of on- line inscriptions to all students and university institutions.

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Table of Contents
Foreword
Omar A. El Sawy
Acknowledgment
Chapter 1
Richard Boateng, Alemayehu Molla, Richard Heeks
This chapter undertakes a meta-analysis of the published literature on e-commerce in developing economies (DEs). The aim is to take stock of the... Sample PDF
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Chapter 2
Reinhold Decker
This chapter outlines and discusses current empirical findings and conceptual ideas concerning the status quo and future prospects of e-commerce in... Sample PDF
Significance and Success Factors of E-Commerce in China and Russia: An Empirical View
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Chapter 3
Sushil K. Sharma, Jatinder N.D. Gupta
The past few years have seen a rise in the number of companies’ embracing e-commerce technologies in developing countries and the volume of... Sample PDF
Identifying Factors for Lack of E-Commerce in Developing Countries
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Chapter 4
Antonis C. Stylianou, Stephanie S. Robbins, Pamela Jackson
It is widely recognized that e-commerce represents a critical resource for most business organizations. With over 1.3 billion people and... Sample PDF
E-Commerce Development in China: An Exploration of Perceptions and Attitudes
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Chapter 5
Mahesha Kapurubandara
Acceptance of the Internet has paved the way towards the development of virtual communities that keep increasing in the current information society... Sample PDF
E-Commerce Adoption and Appropriation by SMEs in Sri Lanka
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Chapter 6
Alev M. Efendioglu
The number of Internet users around the world has been steadily growing and this growth has provided the impetus and the opportunities for global... Sample PDF
E-Commerce in Developing Countries: Impediments and Opportunities
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Chapter 7
Victor van Reijswoud, Arjan de Jager
E-governance is a powerful tool for bringing about change to government processes in the developing world. It operates at the crossroads between... Sample PDF
E-Governance in Uganda: Experiences and Lessons Learned from the DistrictNet Programme
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Chapter 8
Abdelbaset Rabaiah
This chapter illustrates the impact of electronic government (e-government) on electronic commerce (e-commerce) development and implementation in... Sample PDF
E-Government and Its Impact on E-Commerce in LDCs
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Chapter 9
Zakariya Belkhamza
Global deployment in information and communication technology requires understandings of the cultural constraints in technology acceptance and usage... Sample PDF
Cultural Interpretation of E-Commerce Acceptance in Developing Countries: Empirical Evidence from Malaysia and Algeria
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Chapter 10
Ahu Genis-Gruber
E-commerce has been a widely used mean to purchase goods and services all over the world. This study investigates the role of cultural differences... Sample PDF
Cultural Differences, Information Technology Infrastructure, and E-Commerce Behavior: Implications for Developing Countries
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Chapter 11
Kamel Rouibah
With the widespread use of mobile phones in the Arab world, companies, including banks, are offering different communication channels for their... Sample PDF
Mobile-Commerce Intention to Use via SMS: The Case of Kuwait
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Chapter 12
Ayoub Yousefi
This study presents a theoretically-based model for economic analysis of electronic commerce in developing countries. The Porter diamond model is... Sample PDF
An Economic Framework for the Assessment of E-Commerce in Developing Countries
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Chapter 13
Lena Aggestam
B2B development has been faster in the developed world comparing to developing countries. This chapter proposes a “tool” for managing CSF in B2B... Sample PDF
Guidelines for Preparing Organizations in Developing Countries for Standards-Based B2B
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Chapter 14
Dimitrios Xanthidis, David Nicholas, Paris Argyrides
This chapter is the result of a two years effort to design a template aiming at standardizing, as much as such a task is feasible, the evaluation of... Sample PDF
A Proposed Template for the Evaluation of Web Design Strategies
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Chapter 15
Jameleddine Ziadi, Abderrazzak Ben Salah
This chapter has as an aim the identification of the present reality of the e-commerce activity in Tunisia and the challenges its faces. After... Sample PDF
Electronic Commerce Reality in Tunisia
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Chapter 16
Hongxiu Li
This chapter introduces the four sets of prerequisites for successful electronic commerce (e-commerce) development, including national factors... Sample PDF
Electronic Commerce in China: Can We Wake Up the Giant?
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Chapter 17
Sherif Kamel
Emerging information and communication technology is driving transformation and change in the cyberspace. Speed, competition and globalization are... Sample PDF
Evolution of Electronic Procurement in Egypt: Case of Speedsend.com
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Chapter 18
Borislav Jošanov, Marijana Vidas-Bubanja, Emilija Vuksanovic, Ejub Kajan, Bob Travica
The authors of this chapter constructed and published multidimensional model for the evaluation of e-commerce diffusion in any country. According to... Sample PDF
The State and Development of E-Commerce in Serbia
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