The Electronic Global Village

The Electronic Global Village

Andrew Targowski (Haworth College of Business, USA)
Copyright: © 2009 |Pages: 22
DOI: 10.4018/978-1-60566-004-2.ch013
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Abstract

The purpose of this chapter is to define the architecture of information-communication systems which play key roles in the development of the Electronic Global Village (EGV) as the metaphoric mechanism for the implementation of the Information Wave.
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The Birth Of The Electronic Global Village

During the Communications Age (since the 1950s), the activities of business, organization, and everyday life begin with social action that is defined by communication-mediated choices. A generation ago, Marshall McLuhan proclaimed the advent of a “global village,” a sort of borderless world in which communication media would transcend the boundaries of nations (McLuhan, 1968). “Time” has ceased; “space” has vanished. We now live in a simultaneous happening. The globe is linked by media and visual, icon-like messages. The messages spread out and cause instantaneous, proactive responses. Ever since, history has been driven by a “compressed” capsule of time. One of the mini bangs (the birth of humankind) expands through the communication of ideas. Logistics becomes secondary to symbols. Human minds and cognition are placed in charge of that mini bang’s consequences.

The Global Economic Age (since the 1980s) is a product of liberal democracy and free-trade policy. Market participants are encouraged to compete globally. From these circumstances, we are experiencing a flexible movement of people and goods with less regard for national boundaries. A car made in America by Honda and Toyota is classified as a domestic product. It does not matter that “British” sneakers by Reebok were made in Korea, or that a French ski by Rossignol is made in Spain. What a consumer cares about is the product’s quality, price, design, value, and appeal.

Figure 1 illustrates the process of the birth of the Electronic Global Village (EGV) (Targowski, 1990). The result of EGV is an electronic global citizen (EGC), as well as tele-cities, tele-nations, and information infrastructure and services. They may lead toward the healthy human family utopia. This utopia can be perceived as a technique to manage the growing, educated, and aware populations of conflict-less nations.

Figure 1.

The birth of the electronic global village

In 1989 (the rise of Solidarity in Poland) and 1991 (the Soviet Union’s collapse), the world experienced a bifurcation into two paths:

  • A global path of peaceful development of the EGV, in which 1 billion people have a computer password

  • A tribal path of national, racist, and religious conflicts, in which about 5.6 billion people do not have a computer password

The international perspective of the information civilization may be stressed by a metaphor: “Jihad versus McWorld” (Barber, 1992). According to Barber, there are two possible futures: tribalism and globalism. The former is a retribalization of large swaths of humankind by war and bloodshed, a threatened Lebanonization of national states in which culture is pitted against culture, people against people, and tribe against tribe.

The latter is being borne in on us by the onrush of economic and ecological forces that demand integration and uniformity and that mesmerize the world of fast music, fast computers, and fast food—MTV; Macintosh, and MacDonald’s—pressing nations into one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce.

The globe is falling precipitously apart and coming reluctantly together at the very same moment. The forces of Jihad and McWorld operate with equal strength in opposite directions, one driven by parochial hatreds, the other by global markets.

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The General Architecture Of Egv

The emerging Global Digital Consciousness (GDC), the symbiosis of humans and machines, provides cognition and external memory systems that support the global civilization and vice versa. The GDC is composed of (Figure 2):

Figure 2.

The general architecture of the electraonic global village

Complete Chapter List

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Table of Contents
Acknowledgment
Andrew Targowski
Chapter 1
Andrew Targowski
The purpose of this study is to develop a comprehensive model of generic civilizations and world civilization, applying the cybernetic technique of... Sample PDF
The Civilization Grand Model
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Chapter 2
Andrew Targowski
The purpose of this study is to define the role of civilization’s critical powers in the civilization life cycle. The role of... Sample PDF
Civilization Life Cycle: Introduction
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Chapter 3
The Civilization Index  (pages 62-77)
Andrew Targowski
The purpose of this chapter is to define energy levels of civilizations, particularly in respect to a role of information-communication processes.... Sample PDF
The Civilization Index
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Chapter 4
Andrew Targowski
The purpose of this chapter is to evaluate a role of information-communication (INFOCO) processes in human development according to the following... Sample PDF
(A) Liberating the Future from the Past
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Chapter 5
Andrew Targowski
The purpose of this chapter is to define intrinsic values of information-communication processes in human development. The development of... Sample PDF
(B) Liberating the Past from the Future
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Chapter 6
Andrew Targowski
The purpose of this chapter is to investigate whether we humans are wise enough to save our civilization from threats of internal conflicts and... Sample PDF
Will Wisdom Save the Human Project?
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Chapter 7
Andrew Targowski
The purpose of this chapter is to define processes triggering the emergence of global civilization at the beginning of the 21st century. In... Sample PDF
From Global to Universal-Complementary Civilization
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Chapter 8
Andrew Targowski
The purpose of this chapter is to define information- based tools for the study of the human story in order to “informate” traditional historic... Sample PDF
Theory of Critical Total History of Civilization
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Chapter 9
Andrew Targowski
This chapter will attempt to analyze the cumulative evolution of labor, intellect (information & knowledge), and politics. In pursuit of this aim... Sample PDF
The Information Wave of Civilization
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Chapter 10
Andrew Targowski
The purpose of this chapter is to define information, mainly in terms of cognition units, and also to find out its other perspectives and images.... Sample PDF
Information and Organization
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Chapter 11
Andrew Targowski
The purpose of this chapter is to define a scope of service science and service automation in service economy based on ideal generic service systems... Sample PDF
Service Science and Automation Laws
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Chapter 12
Information Laws  (pages 277-288)
Andrew Targowski
The purpose of this chapter is to define information laws which control the development of the global and universal civilizations as well as... Sample PDF
Information Laws
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Chapter 13
Andrew Targowski
The purpose of this chapter is to define the architecture of information-communication systems which play key roles in the development of the... Sample PDF
The Electronic Global Village
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Chapter 14
Information Societies  (pages 311-343)
Andrew Targowski
The purpose of this chapter is to define the evolution and key indicators of the information society that is being triggered by the Information Wave... Sample PDF
Information Societies
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Chapter 15
Asymmetric Communication  (pages 345-362)
Andrew Targowski
This chapter defines a framework for the crosscultural communication process, including efficiency and cost. The framework provides some directions... Sample PDF
Asymmetric Communication
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Chapter 16
Andrew Targowski
The purpose of this chapter is to define the dynamics of the economic infrastructure, which supports any civilization and defines the modus operandi... Sample PDF
Civilization Market Integration
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Chapter 17
Andrew Targowski
The purpose of this chapter is the investigation whether human civilization has much of a future on the Earth. This investigation is partially based... Sample PDF
The Future of Civilization
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Chapter 18
Andrew Targowski
For years, the construction of the universe has occupied the best minds of theologians and scientists. The first modern breakthrough was made by... Sample PDF
The Information Architecture of the Universe
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About the Contributors