Empirical Study of E-Commerce Adoption in SMEs in Thailand

Empirical Study of E-Commerce Adoption in SMEs in Thailand

Chalermsak Lertwongsatien (Ministry of Finance, Thailand) and Nitaya Wongpinunwatana (Thammasat University, Thailand)
DOI: 10.4018/978-1-59140-553-5.ch184
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Abstract

It was predicted that in 2004, e-commerce would generate worldwide revenue as high as $6.9 trillion, and the number of Internet users would grow as high as 765 million users in 2005 (CommerceNet, 2003). Though about 40% of online spending originates in the United States, this proportion is predicted to fall to about 38% by 2006, due to increased online spending of residents in Asia and Western Europe (Virgoroso, 2002). In addition, it was expected that online buying in Asia will grow about 89% in 2002 (Virgoroso, 2002), and the Asia Pacific will be the second most profitable, with a value of $1.6 trillion (CommerceNet, 2003).

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