The Ethos of Online Publishing: Building and Sustaining an Inclusive Future for Digital Scholarship

The Ethos of Online Publishing: Building and Sustaining an Inclusive Future for Digital Scholarship

Joe Erickson (Angelo State University, USA) and Kristine Blair (Bowling Green State University, USA)
DOI: 10.4018/978-1-4666-2663-8.ch005
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This chapter argues that online academic journals are not only a legitimate venue and sustainable source of disciplinary inquiry, but an important professional development opportunity for graduate students as future faculty and are therefore crucial to maintaining a discipline’s ethos. The authors begin by reviewing the ethos of individually produced print publications in the humanities, paying particular attention to the value such publications hold in helping scholars earn tenure and promotion. The authors then posit that efforts within the rhetoric and writing scholarly community to recognize the collaborative nature of multimodal digital texts and to advocate for the collaborative production of such digital texts, which has helped such scholarship achieve a higher level of ethos over the past two decades. Emphasizing the role of graduate students in these ongoing efforts, the authors conclude by recommending three benchmarks developing and advanced scholars should implement to increase their own professional development and thus the ethos of online academic publishing: curricular development, team development, and dissertation research.
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As Hawisher and Selfe noted (1997), editorial roles on scholarly journals are exceptionally helpful to graduate student professional development in that these future faculty are more successfully able to dialogue with both new and established colleagues in a process that is reciprocal and supportive, enabling a mentoring approach in the development of digital scholarship. Although Hawisher and Selfe were writing at a time when online journals were few and far between, in many ways, the advent of these digital scholarly models have helped to achieve this professional goal. This chapter will address the need to provide meaningful opportunities for mentoring graduate students for roles as faculty who foster multimodal composing in both teaching and research; we argue that developing these opportunities is a necessity for all disciplines, but we will focus on existing models of scholarship found in rhetoric and composition to develop our points. In the spirit of Lisa Ede and Andrea Lunsford’s (1990) collaborative scholarship over the years, we will also argue that collaborative journal administration moves away from isolating hierarchical models of mentoring and publishing within the academy toward a community of scholar-teachers.

As the Modern Language Association Taskforce on Evaluating Scholarship for Tenure and Promotion (2006) initially suggested, despite the recognition of the potential of various digital tools to produce and distribute collaborative scholarship in the field, very often our incentive and reward systems still privilege single-authored alphabetic literacy models, and tenure and promotion committees, as well as department chairs, have little to no experience in assessing online scholarship. Indeed, Purdy and Walker (2010) argued that “While both faculty members using digital tools and committees charged with evaluating tenure-and-promotion cases have tried to create appropriate categories for digital scholarship, their success remains partial” (p. 177). Our chapter will argue that the scholarly collective necessary to sustain online publishing reacts against traditional evaluative models of scholarship that have limited the voices that can speak and the modalities in which they can be heard. Through our perspective as two editors of the journal Computers and Composition Online, we will advocate for the ethos of digital scholarship as a legitimate venue and sustainable source of disciplinary inquiry, and thus a viable professional development opportunity for graduate students as future faculty.

Complete Chapter List

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Editorial Advisory Board
Table of Contents
Joyce Walker
Moe Folk, Shawn Apostel
Chapter 1
Todd S. Frobish
This chapter works toward a four-part model of online ethos connecting classical rhetorical theory to the new age of computer-mediated technology... Sample PDF
On Pixels, Perceptions, and Personae: Toward a Model of Online Ethos
Chapter 2
Natasha Dwyer
The design of trust in digital environments shapes how users relate. By reducing complexity, trust expedites transactions, and thus, some developers... Sample PDF
Online Trust: A Moving Target
Chapter 3
Nathan Johnson
This chapter examines how information infrastructure influences ethos in information labor. The primary text is discourse about ACID3, a web page... Sample PDF
Online Credibility and Information Labor: Infrastructure Reverberating through Ethos
Chapter 4
Kevin Brock
The increasing prominence and variety of open source software (OSS) threaten to upset conventional approaches to software development and marketing.... Sample PDF
Establishing Ethos on Proprietary and Open Source Software Websites
Chapter 5
Joe Erickson, Kristine Blair
This chapter argues that online academic journals are not only a legitimate venue and sustainable source of disciplinary inquiry, but an important... Sample PDF
The Ethos of Online Publishing: Building and Sustaining an Inclusive Future for Digital Scholarship
Chapter 6
Veronica Maidel, Dmitry Epstein
Web search has become an integral part of everyday online activity. Existing research on search behavior offers an extensive and detailed account of... Sample PDF
The Query is Just the Beginning: Exploring Search-Related Decision-Making of Young Adults
Chapter 7
Ryan McGrady
This chapter examines the credibility of Wikipedia from a rhetorical point of view, using ethos, one of Aristotle’s original modes of persuasion, to... Sample PDF
Ethos [edit]: Procedural Rhetoric and the Wikipedia Project
Chapter 8
Dirk Lewandowski
Web search engines apply a variety of ranking signals to achieve user satisfaction, i.e., results pages that provide the best-possible results for... Sample PDF
Credibility in Web Search Engines
Chapter 9
Miriam J. Metzger, Andrew J. Flanagin, Ryan Medders, Rebekah Pure, Alex Markov, Ethan Hartsell
The vast amount of information available online makes the origin of information, its quality, and its veracity less clear than ever before, shifting... Sample PDF
The Special Case of Youth and Digital Information Credibility
Chapter 10
Paulo Serra, João Canavilhas
This chapter addresses the use and credibility of news sources 2.0 in journalism. Starting with traditionally established views about the... Sample PDF
The Credibility of Sources 2.0 in Journalism: Case Study in Portugal
Chapter 11
Rick Malleus
This chapter proposes a framework for analyzing the credibility of online news sites, allowing diaspora populations to evaluate the credibility of... Sample PDF
Whose News Can You Trust?: A Framework for Evaluating the Credibility of Online News Sources for Diaspora Populations
Chapter 12
Nicholas Gilewicz, François Allard-Huver
Astroturfing—fake grassroots communications about an issue of public interest—is further problematized in digital space. Because digitally mediated... Sample PDF
Digital Parrhesia as a Counterweight to Astroturfing
Chapter 13
Dawn Emsellem Wichowski, Laura E. Kohl
In this chapter, the authors locate blogs and microblogs such as Facebook and Twitter in the information landscape. They explore their diverse... Sample PDF
Establishing Credibility in the Information Jungle: Blogs, Microblogs, and the CRAAP Test
Chapter 14
Christy Oslund
In the face of increasing use of digitally mediated contexts, teachers and students on all levels are expected to be familiar with creating content... Sample PDF
Building a Professional Ethos on LinkedIn
Chapter 15
Zixue Tai, Yonghua Zhang
Exponential growth in the past decade has turned the Chinese blogosphere into the largest blogging space in the world. Through studying some of the... Sample PDF
Online Identity Formation and Digital Ethos Building in the Chinese Blogosphere
Chapter 16
Misty L. Knight, Richard A. Knight, Abigail Goben, Aaron W. Dobbs
Scholars are increasingly engaging with their peers in synchronous and asynchronous online forums. In order to adapt to this current trend... Sample PDF
Theory and Application: Using Social Networking to Build Online Credibility
Chapter 17
Ceren Sözeri
Mainstream online media is gradually encouraging user contributions to boost brand loyalty and to attract new users; however, former “passive”... Sample PDF
Ethical Challenges for User-Generated Content Publishing: Comparing Public Service Media and Commercial Media
Chapter 18
Samaa Gamie
This chapter examines two key Egyptian Facebook pages that became the voice and face of the youth movement that ignited the Egyptian revolution. The... Sample PDF
The Cyber-Propelled Egyptian Revolution and the De/Construction of Ethos
Chapter 19
Wendi Sierra, Doug Eyman
In this chapter, the authors extend Warnick’s (2007) appropriation of Toulmin’s (1958) “field-dependency” as applied through an ecological lens to... Sample PDF
“I Rolled the Dice with Trade Chat and This is What I Got”: Demonstrating Context-Dependent Credibility in Virtual Worlds
Chapter 20
Documentary at Play  (pages 353-367)
Inge Ejbye Sørensen, Anne Mette Thorhauge
Docu-games designate a versatile group of games that have in common an attempt to depict and reflect on aspects of reality such as military... Sample PDF
Documentary at Play
Chapter 21
Dan W. Lawrence
The purpose of this chapter is to investigate the intersection where digital media studies meet rhetoric and rhetoric is re-introduced to... Sample PDF
Press C→ to Play the Ocarina: Rhetoric and Game Music
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