European Mobile Services Industry

European Mobile Services Industry

Jarkko Vesa (Helsinki School of Economics, Finland)
Copyright: © 2005 |Pages: 15
DOI: 10.4018/978-1-59140-584-9.ch007
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Abstract

“We don’t believe that a business model, where mobile operator takes a large proportion of our subscription revenue, is going to a viable long-term option.” Andy Bird, former CEO of Turner International (2003) Europe is an extremely difficult market for any type of service-related business, and an even bigger challenge for mobile service providers due to various regulatory issues, as we will discuss later on. The reason for this is that Europe is not a single market (despite the hard effort by the European Union with its directives and guidelines), but a man-made and culturally fragmented economic region. As Whalley and Curwen (2003) point out in their analysis of licence acquisition strategies in the European mobile communications industry, Europe must be defined before it can be analyzed. They define Europe as “encompassing the member states of the European Economic Free Trade Area (EFTA), the European Union (EU), those countries that have applied to join the European Union and all other sovereign countries within the post-Communist era understanding of Europe” (p. 2). Based on this definition, Whalley and Curwen found 41 countries to be included in the European mobile market. Albeit it is possible to cluster these countries to some extent according to common language (e.g., Germany, Austria, and the German-speaking part of Switzerland), culture, or some other factors (e.g., the close cooperation between the Nordic countries that include Denmark, Finland, Norway, and Sweden), the fact is that the European mobile services market easily consists of over 20 different markets. No wonder that academic research and business analyses are typically done on a country-by-country basis.

Complete Chapter List

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Table of Contents
Chapter 1
Jarkko Vesa
“After 20 years of talking, this so-called convergence of computing and communications is happening.” Craig R. Barrett, CEO of Intel (BusinessWeek... Sample PDF
Anatomy of the Mobile Services Industry
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Chapter 2
Jarkko Vesa
This book is about mobile services in a networked economy. For some readers, the term “networked economy” may well be self-evident, but for others... Sample PDF
Towards a Networked Economy
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Chapter 3
Jarkko Vesa
In this chapter we will review existing theories and models of the boundaries of firms and industries. The goal is to gain a better understanding of... Sample PDF
Dynamic Boundaries and Vertical Integration
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Chapter 4
Jarkko Vesa
Vertical integration is not the only traditional concept that has been challenged in the current business environment where firm and industry... Sample PDF
Web or Chains: The Quest for Value
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Chapter 5
Jarkko Vesa
“Vertically integrated manufacturing firms are morphing into internal and external networks.” (Achrol & Kotler, 1999, p. 161) In the previous two... Sample PDF
Networks, Ecosystems and Clusters
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Chapter 6
Mobile Services in Japan  (pages 118-150)
Jarkko Vesa
In the second section of this book, we will focus on the mobile industry in Japan and Europe, specifically in Finland and the United Kingdom. The... Sample PDF
Mobile Services in Japan
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Chapter 7
Jarkko Vesa
“We don’t believe that a business model, where mobile operator takes a large proportion of our subscription revenue, is going to a viable long-term... Sample PDF
European Mobile Services Industry
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Chapter 8
Jarkko Vesa
“It is therefore dangerous to assume that there would ever be any major opportunities in the field of chargeable end-user services targeted for... Sample PDF
Mobile Services in Finland
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Chapter 9
Mobile Services in the UK  (pages 178-193)
Jarkko Vesa
On New Year’s Day 1985, Ernie Wise made Britain’s first cellphone call. Now, less than two decades later, most people in this country have a mobile... Sample PDF
Mobile Services in the UK
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Chapter 10
Jarkko Vesa
Now as we have gone through the characteristics of the three case markets, it is time to figure out what our analysis has revealed. In other words... Sample PDF
Mobile Markets vs. Mobile Ecosystems
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Chapter 11
Jarkko Vesa
The mobile telephony business used to be reasonably simple in the past: mobile services were provided by national monopolies, so nobody really cared... Sample PDF
Mobile Services in a Networked Economy
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