Evaluating Online Programs Using a BSC Approach

Evaluating Online Programs Using a BSC Approach

Barbara J. Keinath (Metropolitan State University, USA)
Copyright: © 2005 |Pages: 7
DOI: 10.4018/978-1-59140-555-9.ch126
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Abstract

Accountability pressures on higher education have increased in recent decades (Dill, 1999; Garvin, 2000; Jacob & Hellström, 2003). Pressure for financial accountability stacks up alongside pressures to assess student learning outcomes. Student satisfaction has always been a factor in institutional success, but added mobility and growth in the for-profit educational market have increased the impact of student satisfaction. Further, citizens, parents of students, alumni, taxpayers, and, for the for-profit institutions, shareholders constitute powerful external forces.

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