The Evolution and Influence of Social Presence Theory on Online Learning

The Evolution and Influence of Social Presence Theory on Online Learning

Patrick R. Lowenthal (University of Colorado, Denver, USA)
Copyright: © 2010 |Pages: 16
DOI: 10.4018/978-1-60566-984-7.ch010
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The theory of social presence is perhaps the most popular construct used to describe and understand how people socially interact in online learning environments. However, despite its intuitive appeal, researchers and practitioners alike often define and conceptualize this popular construct differently. In fact, it is often hard to distinguish between whether someone is talking about social interaction, immediacy, intimacy, emotion, and/or connectedness when they talk about social presence. Therefore, this chapter outlines the evolution of the construct of social presence in an effort to understand better its relationship to online learning.

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Table of Contents
Chapter 1
Robert S. Friedman, Desiree M. Roberts, Jonathan D. Linton
This chapter discusses how information that supports innovation flows throughout an organization, the construction and effects of team composition... Sample PDF
Social Influence and Human Interaction with Technology
Chapter 2
Mahil Carr
This chapter attempts to understand the human and social factors in information security by bringing together three different universes of discourse... Sample PDF
Social and Human Elements of Information Security: A Case Study
Chapter 3
Stefania Manca
The social, relational, and affective dynamics are receiving more and more attention in the study of learning processes, as cognitive, affective... Sample PDF
Computer-Mediated Communication Learning Environments: The Social Dimension
Chapter 4
Abhijit Roy
Technology has enabled communities to move beyond the physical face-to-face contacts to the online realm of the World Wide Web. With the advent of... Sample PDF
Online Communities and Social Networking
Chapter 5
Elena Revilla, José Sánchez-Alarcos
In a dynamic environment, knowledge is the only valid asset that allows organizations to adapt and change. That is why knowledge is one of the few... Sample PDF
IT and the Social Construction of Knowledge
Chapter 6
Irena Ali, Leoni Warne, Celina Pascoe
There are probably as many variations of knowledge management definitions as there are practitioners and researchers in the discipline. Complete... Sample PDF
Social Learning Aspects of Knowledge Management
Chapter 7
Joseph C. Bullington
Social interaction represents a powerful new locus of research in the quest to build more truly humanlike artificial agents. The work in this area... Sample PDF
Agents and Social Interaction Insights from Social Psychology
Chapter 8
Eleni Berki, Mikko Jäkälä
Information and communication technology gradually transform virtual communities to active meeting places for sharing information and for supporting... Sample PDF
Cyber-Identities and Social Life in Cyberspace
Chapter 9
Pankaj Kamthan
In recent years, there has been a steady shift in the nature of Web applications. The vehicle of this transition of Web applications is us, the... Sample PDF
Establishing the Credibility of Social Web Applications
Chapter 10
Patrick R. Lowenthal
The theory of social presence is perhaps the most popular construct used to describe and understand how people socially interact in online learning... Sample PDF
The Evolution and Influence of Social Presence Theory on Online Learning
Chapter 11
Social Presence  (pages 129-136)
Patrick R. Lowenthal
Learning is a social process (Harasim, 2002; Swan & Shea, 2005; Tu, 2000). Discourse plays a key role in the social process of learning (Harasim... Sample PDF
Social Presence
Chapter 12
Sharon Markless, David Streatfield
This chapter questions whether the shift from the Web as a vehicle for storing and transmitting information to the new Web as a series of social... Sample PDF
Reconceptualising Information Literacy for the Web 2.0 Environment?
Chapter 13
Social Networking  (pages 156-168)
Kevin Curran, Paul O’Kane, Ryan McGinley, Owen Kelly
It is in man’s nature to form communities, and it is also in his nature to communicate. Psychologists hold that man is moved by instincts, desires... Sample PDF
Social Networking
Chapter 14
Hernâni Borges de Freitas, Alexandre Barão, Alberto Rodrigues da Silva
A social network represents a set of social entities that interact through relationships like friendship, co-working, or information exchange.... Sample PDF
Social Networks in Information Systems: Tools and Services
Chapter 15
Christine Greenhow, Beth Robelia
Online social network sites present opportunities for human service educators, practitioners, and clients. Human services education students can... Sample PDF
Educational and Social Benefits of Social Network Sites: Applications to Human Services Education and Practice
Chapter 16
Maryann Mori
This chapter provides an overview of the ways teens interact with social networking services. It acknowledges that teens are active users of social... Sample PDF
Teens and Social Networking Services: An Overview
Chapter 17
Antonio Fini
In social studies a social network is the set of relations that links people, through their interactions and familiarity of various kind. Today... Sample PDF
Social Networking and Personal Learning Environment
Chapter 18
D. Sandy Staples
This chapter describes one of the Web 2.0 technologies, Social Networking Sites (SNS). A definition of SNS is offered, as is a short history of... Sample PDF
Web 2.0 Social Networking Sites
Chapter 19
Nina D. Ziv
This chapter discusses how virtual social networks have evolved from their original purpose of being online meeting places where people interact... Sample PDF
Mobile Social Networks: A New Locus of Innovation
Chapter 20
Lee Humphreys
Mobile social networks allow users to connect with each other, share information, and create technologically enabled mobile communities. With the... Sample PDF
Mobile Social Networks and Services
Chapter 21
Thorsten Caus, Stefan Christmann, Svenja Hagenhoff
As mobile Internet usage continues to grow, the phenomenon of accessing online communities through mobile devices draws researchers’ attention.... Sample PDF
Mobile Social Web: Opportunities and Drawbacks
Chapter 22
Jürgen Dorn
Social software is a class of information systems supporting the establishment and management of online communities for people in performing certain... Sample PDF
Social Software (and Web 2.0)
Chapter 23
Jon Dron
The Internet has long been touted as an answer to the needs of adult learners, providing a wealth of resources and the means to communicate in many... Sample PDF
Self-Organization in Social Software for Learning
Chapter 24
Helen Keegan, Bernard Lisewski
This chapter explores emergent behaviours in the use of social software across multiple online communities of practice where informal learning... Sample PDF
Living, Working, Teaching and Learning by Social Software
Chapter 25
Sergio Fernández, Diego Berrueta, Lian Shi, Jose E. Labra, Patricia Ordóñez de Pablos
Electronic Mailing lists are a key part of the Internet. They have enabled the development of social communities who share and exchange knowledge in... Sample PDF
Mailing Lists and Social Semantic Web
Chapter 26
Stelios Sfakianakis
In this chapter the authors aim to portray the social aspects of the World Wide Web and the current and emerging trends in “Social Web”. The Social... Sample PDF
Social Semantic Web and Semantic Web Services
Chapter 27
Technological Social-ism  (pages 369-402)
Judson Wright
Culture is a byproduct of our brains. Moreover, we’ll look at ways culture also employs ritual (from shamanistic practices to grocery shopping) to... Sample PDF
Technological Social-ism
Chapter 28
Sebastian Fiedler, Kai Pata
This chapter discusses how the construction of an adequate design and intervention framework for distributed learning environments might be... Sample PDF
Distributed Learning Environments and Social Software: In Search for a Framework of Design
Chapter 29
Catherine McLoughlin, Mark J.W. Lee
Learning management systems (LMS’s) that cater for geographically dispersed learners have been widely available for a number of years, but many... Sample PDF
Pedagogical Responses to Social Software in Universities
Chapter 30
Lisa Harris
The capacity for online learning environments to provide good quality learning experiences for students has been the focus of speculation and debate... Sample PDF
Electronic Classroom, Electronic Community: Designing eLearning Environments to Foster Virtual Social Networks and Student Learning
Chapter 31
Pankaj Kamthan
The aim of this article is a technological revitalization of software engineering education from human and social perspectives. It adopts a... Sample PDF
A Methodology for Integrating the Social Web Environment in Software Engineering Education
Chapter 32
Andrew Ravenscroft, Musbah Sagar, Enzian Baur, Peter Oriogun
This chapter will present a new approach to designing learning interactions and experiences that reconciles relatively stable learning processes... Sample PDF
Ambient Pedagogies, Meaningful Learning and Social Software
Chapter 33
Manuel Kolp, Yves Wautelet
Information systems are deeply linked to human activities. Unfortunately, development methodologies have been traditionally inspired by programming... Sample PDF
A Social Framework for Software Architectural Design
Chapter 34
Anders I. Mørch
This article presents an approach to interaction design that is inspired by sociotechnical systems (STS) and grounded in sociocultural theory. The... Sample PDF
From Pragmatism to Interaction Design: A Sociotechnical Design Space
Chapter 35
Demosthenes Akoumianakis
This chapter proposes and discusses the “social” experience factory (SEF). The SEF provides a general model and architecture supporting information-... Sample PDF
The ‘Social Experience Factory' and the Fabrics of Collaboration in Virtual Communities of Practice
Chapter 36
Angela Mattia, Heinz Roland Weistroffer
Conventional wisdom has it that user participation in information systems development (ISD) is essential for systems success. Though the... Sample PDF
Information Systems Development: Understanding User Participation as a Social Network
Chapter 37
Pankaj Kamthan
In the last decade, patterns have emerged as a notable problem-solving approach in various disciplines. This paper aims to address the communication... Sample PDF
A Framework for Integrating the Social Web Environment in Pattern Engineering
Chapter 38
Kelly Burke, Jerry M. Calton
E-commerce technologies—including online exchanges—focus heavily on transaction support. They are designed primarily to reduce transaction costs... Sample PDF
A Framework Describing the Relationships among Social Technologies and Social Capital Formation in Electronic Entrepreneurial Networking
Chapter 39
Wan Ching Ho, Kerstin Dautenhahn, Meiyii Lim, Sibylle Enz, Carsten Zoll, Scott Watson
This article presents research towards the development of a virtual learning environment (VLE) inhabited by intelligent virtual agents (IVAs) and... Sample PDF
Towards Learning ‘Self' and Emotional Knowledge in Social and Cultural Human-Agent Interactions
Chapter 40
Mark Bilandzic, Marcus Foth
Web services such as wikis, blogs, podcasting, file sharing and social networking are frequently referred to by the term Web 2.0. The innovation of... Sample PDF
Social Navigation and Local Folksonomies: Technical and Design Considerations for a Mobile Information System
Chapter 41
Leandro Pupo Natale, Ismar Frango Silveira, Wagner Luiz Zucchi, Pollyana Notargiacomo Mustaro
The technological advances establish new communication forms between people and have also reached the government sphere and its activities... Sample PDF
Social Networks Applied to E-Gov: An Architecture for Semantic Services
Chapter 42
Charles Delalonde, Eddie Soulier
This research leverages information retrieval activity in order to build a network of organizational expertise in a distributed R&D laboratory. The... Sample PDF
DemonD: A Social Search Engine Built Upon the Actor-Network Theory
Chapter 43
Sören Auer
In this chapter we give a brief overview on the recently emerging concepts of Social Software and Web 2.0. Both concepts stress the adaptive, agile... Sample PDF
RapidOWL: A Methodology for Enabling Social Semantic Collaboration
Chapter 44
Jos Benders, Ronald Batenburg, Paul Hoeken, Roel Schouteten
This chapter sketches an Organization Design perspective called “Modern Socio-technical Design”, and subsequently discusses the implementation of... Sample PDF
A Modern Socio-Technical View on ERP-Systems
Chapter 45
Poline Bala
Using electronic-Bario (e-Bario) project in the Kelabit Highlands of Sarawak in East Malaysia, this chapter explores how the introduction of... Sample PDF
Social Shaping of Technologies for Community Development: Redeployment of Information Communication Technologies among the Kelabit in Bario of the Kelabit Highlands
Chapter 46
Gunnar Harboe
This chapter provides an introduction to and overview of social television, in an attempt to find the real meaning of the term. It explores the... Sample PDF
In Search of Social Television
Chapter 47
Brian Amento, Chris Harrison, Mukesh Nathan, Loren Terveen
With the advent of digital video recorders and video-on-demand services, the way in which we consume media is undergoing a fundamental change.... Sample PDF
Asynchronous Communication Fostering Social Interaction with CollaboraTV
Chapter 48
Konstantinos Chorianopoulos
Mobile TVs have been available for many years, without ever becoming very popular. Moreover, the first wave of research has been mostly concerned... Sample PDF
Examining the Roles of Mobility in Social TV
Chapter 49
Jorge Ferraz Abreu, Pedro Almeida
This chapter focuses on traditional and emergent challenges for the Social (i)TV area focusing on explaining the development and evaluation of one... Sample PDF
From 2BeOn Results to New Media Challenges for Social (i)TV
Chapter 50
Diana Schimke, Heidrun Stoeger, Albert Ziegler
Participation and system usage is crucial for virtual communities to develop and sustain. However, many communities report very low participation... Sample PDF
Evaluating the Effectiveness of Social Visualization Within Virtual Communities
Chapter 51
Susan O’Donnell, Heather Molyneaux, Kerri Gibson
Broadband visual communication (BVC) technologies— such as videoconferencing and video sharing—allow for the exchange of rich simultaneous or... Sample PDF
A Framework for Analyzing Social Interaction Using Broadband Visual Communication Technologies
Chapter 52
Lorraine D. Jackson, Joe Grimes
This chapter surveys the benefits and challenges of hybrid courses, which blend face-to-face instruction with online learning, and opportunities... Sample PDF
The Hybrid Course: Facilitating Learning through Social Interaction Technologies
Chapter 53
Lina Pelliccione, Catherine Pocknee, Julie Mulvany
The chapter focuses on the potential of electronic portfolios (e-portfolios) to engage and motivate the learners and presents a framework for the... Sample PDF
The Use of Social Interaction Technologies in E-Portfolios
Chapter 54
Corrado Petrucco
The Web is going to produce a revolution in learning and teaching: the debate on the role of ICT in educational processes leads to a reconsideration... Sample PDF
The EduOntoWiki Project for Supporting Social, Educational, and Knowledge Construction Processes with Semantic Web Paradigm
Chapter 55
Matt Crosslin
Moodle is currently one of the more popular opensource course management systems in online education. Some evaluations have also indicated that... Sample PDF
Course Management Meets Social Networking in Moodle
Chapter 56
Juan C. Lavariega, Lorena G. Gomez, Martha Sordia-Salinas, David A. Garza-Salazar
This chapter presents the services and functionality that a personal digital library (PDL) system should provide. The chapter includes a reference... Sample PDF
Personal Digital Libraries
Chapter 57
Alexandra Okada, Simon Buckingham Shum, Michelle Bachler, Eleftheria Tomadaki, Peter Scott, Alex Little, Marc Eisenstadt
The aim of this chapter is to overview the ways in which knowledge media technologies create opportunities for social learning. The Open Content... Sample PDF
Knowledge Media Tools to Foster Social Learning
Chapter 58
James M. Laffey, Christopher J. Amelung
Context-aware activity notification systems have potential to improve and support the social experience of online learning. The authors of this... Sample PDF
Using Notification Systems to Create Social Places for Online Learning
Chapter 59
Fernando Ferri, Patrizia Grifoni, Tiziana Guzzo
This chapter analyzes how the development and use of mobile and Web technologies are changing the way to search information, to plan, to buy, and to... Sample PDF
Social Aspects of Mobile Technologies on Web Tourism Trend
Chapter 60
Vassilis Kostakos, Eamonn O’Neill
In this paper, we describe a platform that enables us to systematically study online social networks alongside their real-world counterparts. Our... Sample PDF
Cityware: Urban Computing to Bridge Online and Real-World Social Networks
Chapter 61
Elina Vartiainen
Today, image gallery applications on mobile devices tend to be stand-alone and offline. For people who want to share photos with others, many add-on... Sample PDF
Improving the User Experience of a Mobile Photo Gallery by Supporting Social Interaction
Chapter 62
Gianluca Correndo, Harith Alani, Manuel Salvadores
Most organisations store their data in several databases with no flexible mechanism for integration and access, and with no common vocabulary in... Sample PDF
Social Support for Ontological Mediation and Data Integration
Chapter 63
Gunnar Harboe, Elaine Huang, Noel Massey, Crysta Metcalf, Ashley Novak, Guy Romano, Joe Tullio
This chapter presents results from an ongoing social television project, in the context of other research in the field. The authors give a detailed... Sample PDF
Getting to Know Social Television: One Team's Discoveries from Library to Living Room
Chapter 64
Margaret Martinez, Sheila Jagannathan
We know that technology is rapidly changing the world and it is hard to keep up. Social networking is the latest online trend we need to learn... Sample PDF
Social Networking, Adult Learning Success and Moodle
Chapter 65
Filiz Kalelioglu, Yasemin Gulbahar
In this chapter, numerous educational activities are presented for instructors in order to address each type of multiple intelligences. Most... Sample PDF
Use of Social Software in Education: A Multiple Intelligences Perspective
Chapter 66
Pankaj Kamthan
The discipline of software engineering has been gaining significance in computer science and engineering education. The technological environment in... Sample PDF
Using the Social Web for Collaborations in Software Engineering Education
Chapter 67
Yoni Ryan, Robert Fitzgerald
This chapter considers the potential of social software to support learning in higher education. It outlines a current project funded by the then... Sample PDF
Exploring the Role of Social Software in Higher Education
Chapter 68
Petros Lameras, Iraklis Paraskakis, Philipa Levy
This chapter focuses on discussing the use of social software from a social constructivist perspective. In particular, the chapter explains how... Sample PDF
Using Social Software for Teaching and Learning in Higher Education
Chapter 69
Andy Halvorsen
This chapter looks at the potential use of Social Networking Sites (SNSs) for educators and second language learners. It views SNSs broadly through... Sample PDF
Social Networking Sites and Critical Language Learning
Chapter 70
Andy Polaine
The past few years have seen the promise of online collaboration vastly augmented by developments in online technologies and emerging creative... Sample PDF
Creative Waves: Exploring Emerging Online Cultures, Social Networking and Creative Collaboration through e-Learning to Offer Visual Campaigns for Local Kenyan Health Needs
Chapter 71
Steve Chi-Yin Yuen, Harrison Hao Yang
This chapter provides an overview and development of sense of community and social networking; discusses the potential uses of social networking in... Sample PDF
Using Social Networking to Enhance Sense of Community in E-Learning Courses
Chapter 72
Paula Roush, Ruth Brown
Publishing with friends is the account of an action research cycle in which a print-on-demand Web site,, became a classroom for second and... Sample PDF
Publishing with Friends: Exploring Social Networks to Support Photo Publishing Practices
Chapter 73
Anne Sofie Laegran
The chapter is based on a study of Internet cafés in Norway, and interrogates the way space and place is produced in interconnections between people... Sample PDF
Technosocial Space: Connecting People and Places
Chapter 74
Anca Draghici, Diana Barglazan, Myriam Lewkowicz, Gila Molcho
This chapter presents some recent studies of the social and human dimension of Semantic Web services in the era of virtual organizations, focusing... Sample PDF
Social/Human Dimensions of Web Services: Communication Errors and Cultural Aspects. The Case of VRL-KCiP NoE
Chapter 75
June Abbas
With the emergence of Web 2.0, libraries have started employing social software applications (such as blogs, tagging, social networking, and wikis)... Sample PDF
Social Software Use in Public Libraries
Chapter 76
Rhoda C. Joseph, Jose Esteves
This article examines the area of social computing and its implications for electronic government (e-government). Social computing is a broad term... Sample PDF
Social Computing: Implications for E-Government
Chapter 77
Liza Potts
Using the London Bombings of 7 July 2005 as a case study, this paper illustrates the need for sociotechnical interventions in systems design. By... Sample PDF
Designing for Disaster: Social Software Use in Times of Crisis
Chapter 78
Tamara L. Wandel
This chapter presents information on the usages and intent of social media by college students and administrators. Primary and secondary... Sample PDF
Student Use of Social Media: University Policy and Response
Chapter 79
Manuel W. Mah
Social marketing is a way to influence the behaviors of stakeholders in the healthcare system. This chapter will define the traditional transaction... Sample PDF
Social Marketing in Healthcare
Chapter 80
Zuopeng (Justin) Zhang
Social software is assuming a significant role in electronic business, increasingly referred to as e-business, and has been utilized recently on a... Sample PDF
Social Software for Customer Knowledge Management
Chapter 81
Steve McCarty
In a cross-cultural educational context of TEFL in Japan, the author sought to enhance the integrative motivation of students toward the target... Sample PDF
Social Networking Behind Student Lines in Japan
Chapter 82
Marianna Sigala
During the last decades, the use of Web 2.0 applications for the generation, dissemination, and sharing of user-generated content (UGC) and the... Sample PDF
WEB 2.0, Social Marketing Strategies and Distribution Channels for City Destinations: Enhancing the Participatory Role of Travelers and Exploiting their Collective Intelligence
Chapter 83
Ruth E. Brown
Children are spending more time online and, in most cases, this means they are using social interaction technologies. Beyond the concern for safety... Sample PDF
Marketing for Children Using Social Interaction Technologies
Chapter 84
V.P. Kochikar
Technology, since the days of the Industrial Revolution, has been used by large corporations, such as factories and the railways, to great... Sample PDF
Managing Organizational Knowledge in the Age of Social Computing
Chapter 85
Mohamed Amine Chatti, Matthias Jarke
Recognizing that knowledge is a key asset for better performance and that knowledge is a human and social activity, building ecologies that foster... Sample PDF
Social Software for Bottom-Up Knowledge Networking and Community Building
Chapter 86
Fei Gao
The relationships between organizational static substance knowledge with ‘belief’, ‘the true’, ‘true belief’, or ‘justified true belief’ have been... Sample PDF
The Essence of Organizational Knowledge: A Social Epistemology Perspective
Chapter 87
Jillianne R. Code, Nicholas E. Zaparyniuk
Central to research in social psychology is the means in which communities form, attract new members, and develop over time. Research has found that... Sample PDF
Social Identities, Group Formation, and the Analysis of Online Communities
Chapter 88
James Oliverio, Dennis Beck
We introduce the term ‘mixed social environments’ as a strategic learning construct to augment student interaction when utilizing virtual world... Sample PDF
Enhanced Interaction in Mixed Social Environments
Chapter 89
Lorna Uden, Alan Eardley
Emergent Web 2.0 technologies and applications (such as blogs, wikis, podcasts, mashups, and folksonomies) present a range of opportunities and... Sample PDF
The Usability of Social Software
Chapter 90
Stefan Klink, Peter Weiß
This chapter looks at the impact and opportunities of semantic technologies and Web services to business relationships and how social Semantic Web... Sample PDF
Social Impact of Collaborative Services to Maintain Electronic Business Relationships
Chapter 91
Richard D. Waters
Nonprofit organizations are an essential part of the social, political, and economic landscape of contemporary society. Social media provide ample... Sample PDF
The Use of Social Media by Nonprofit Organizations: An Examination from the Diffusion of Innovations Perspective
Chapter 92
Scott L. Crabill
According to social identity theory, individuals create and maintain their social identity through group membership. During face-to-face... Sample PDF
Situating Social Identity through Language Convergence in Online Groups
Chapter 93
Shafiz Affendi Mohd Yusof
The purpose of this article is to understand how online gamers as a virtual community build social relationships through their participation in... Sample PDF
Building Social Relationships in a Virtual Community of Gamers
Chapter 94
Olga Kulyk, Betsy van Dijk, Paul van der Vet, Anton Nijholt, Gerrit van der Veer
This chapter addresses awareness support to enhance teamwork in co-located collaborative environments. In particular, the authors focus on the... Sample PDF
Situational Awareness in Collaborative Work Environments
Chapter 95
Niki Phillips, Marianthi Karatza, Argiris Tzikopoulos
The rapid pace of social change deriving from technological and financial revolution and globalization, effects greatly people’s lives. Adults... Sample PDF
Developing Social Skills through an On-Line Learning Environment: A Qualitative Study
Chapter 96
Chris Abbott, William Alder
Although social networking has been enthusiastically embraced by large numbers of children and young people, their schools and colleges have been... Sample PDF
Social Networking and Schools: Early Responses and Implications for Practice
Chapter 97
Angela T. Ragusa
This chapter explores how Internet-based asynchronous communication forums utilized in teaching undergraduate courses affect social interactions and... Sample PDF
Peer Learning and Social Interactions in an Asynchronous Learning Environment
Chapter 98
Wai-Tat Fu, Thomas Kannampallil
We present an empirical study investigating how interactions with a popular social tagging system, called, may directly impact knowledge... Sample PDF
Harnessing Web 2.0 for Context-Aware Learning: The Impact of Social Tagging System on Knowledge Adaption
Chapter 99
Randall Dunn
As communication and connection are essential instruments for professional educators, this chapter seeks to examine the effectiveness of an online... Sample PDF
Entering the Virtual Teachers' Lounge: Social Connectedness among Professional Educators in Virtual Environments
Chapter 100
Grzegorz Kolaczek
One of the most important factors in human interaction and communication is trust. Each organization performing its quotidian tasks use... Sample PDF
Trust Modeling in a Virtual Organization Using Social Network Metrics
Chapter 101
Max Kennedy, Toru Sakaguchi
This chapter attempts to understand the trust in social network services, where users post their personal information online to everyone with or... Sample PDF
Trust in Social Networking Definitions from a Global, Cultural Viewpoint
Chapter 102
Harsha Gangadharbatla
This chapter focuses on detailing the role of five individual level factors—Internet self-efficacy, self-esteem, need to belong, need for... Sample PDF
Individual Differences in Social Networking Site Adoption
Chapter 103
Robert Z. Zheng, Jill A. Flygare, Laura B. Dahl, Richard R. Hoffman
This chapter describes the college students’ online social communication patterns and behavior with a focus on the impact of individual differences... Sample PDF
The Impact of Individual Differences on Social Communication Pattern in Online Learning
Chapter 104
Anthony “Skip” Basiel, Paul Coyne
This chapter sets out to explore how professionals can network, collaborate and capture informal learning in an online work-based environment. It... Sample PDF
Exploring a Professional Social Network System to Support Learning in the Workplace
Chapter 105
Shawn D. Long, Gaelle Picherit-Duthler, Kirk W. Duthler
The traditional organizational workplace is dramatically changing. An increasing number of organizations are employing workers who are physically... Sample PDF
Managing Relationships in Virtual Team Socialization
Chapter 106
Christopher M. Botelho, Joseph A. Cazier
The threat of social engineering attacks is prevalent in today’s society. Even with the pervasiveness of mass media’s coverage of hackers and... Sample PDF
Guarding Corporate Data from Social Engineering Attacks
Chapter 107
Jiehua Huang, Iiris Aaltio
This chapter explores a relationship between social interaction technologies (SIT) and guanxi, a major Chinese informal style of networking, in the... Sample PDF
Social Interaction Technologies: A Case Study of Guanxi and Women Managers' Careers in Information Technology in China
Chapter 108
Dimitris Bibikas, Iraklis Paraskakis, Alexandros G. Psychogios, Ana C. Vasconcelos
The aim of this chapter is to investigate the potential role of social software inside business settings in integrating knowledge exploitation and... Sample PDF
The Potential of Enterprise Social Software in Integrating Exploitative and Explorative Knowledge Strategies
Chapter 109
Fernando Garrigos
This chapter presents the interrelationships between professional virtual communities and social networks, and analyzes how, and in what ways, these... Sample PDF
Interrelationships Between Professional Virtual Communities and Social Networks, and the Importance of Virtual Communities in Creating and Sharing Knowledge
Chapter 110
Maria Ranieri
During the last years the issue of digital divide has received particular attention from international bodies like the UN, UNESCO, OECD (Bindé... Sample PDF
Cyberspace's Ethical and Social Challenges in Knowledge Society
Chapter 111
Barbara Carminati, Elena Ferrari, Andrea Perego
Web-based social networks (WBSNs) are online communities that allow users to publish resources (e.g., personal data, annotations, blogs) and to... Sample PDF
Security and Privacy in Social Networks
Chapter 112
Yasmin Ibrahim
The dialectics between private pleasures and public needs raise various dilemmas, especially in the domain of the erotic and aesthetics. These are... Sample PDF
Social and Legal Dimensions of Online Pornography
Chapter 113
Tom S. Chan
Social networking has become one of the most popular applications on the Internet since the burst of the dot-com bubble. Apart from being a haven... Sample PDF
Social Networking Site: Opportunities and Security Challenges
Chapter 114
Wilson Huang, Shun-Yung Kevin Wang
This chapter examines the gaps that arise between reactive social control systems and proactive technology systems. The authors further link these... Sample PDF
Emerging Cybercrime Variants in the Socio-Technical Space
Chapter 115
Ghita Kouadri Mostefaoui, Patrick Brézillon
In recent years, the security research community has been very active in proposing different techniques and algorithms to face the proliferating... Sample PDF
A New Approach to Reducing Social Engineering Impact
Chapter 116
Bogdan Hoanca, Kenrick Mock
Social engineering refers to the practice of manipulating people to divulge confidential information that can then be used to compromise an... Sample PDF
Effects of Digital Convergence on Social Engineering Attack Channels
Chapter 117
Dion Hoe-Lian Goh, Khasfariyati Razikin, Alton Y.K. Chua, Chei Sian Lee, Schubert Foo
Social tagging is the process of assigning and sharing among users freely selected terms of resources. This approach enables users to annotate/... Sample PDF
On the Effectiveness of Social Tagging for Resource Discovery
Chapter 118
Hak-Lae Kim, John G. Breslin, Stefan Decker, Hong-Gee Kim
Social tagging has become an essential element for Web 2.0 and the emerging Semantic Web applications. With the rise of Web 2.0, websites that... Sample PDF
Representing and Sharing Tagging Data Using the Social Semantic Cloud of Tags
Chapter 119
Lisa Friedland
In traditional data analysis, data points lie in a Cartesian space, and an analyst asks certain questions: (1) What distribution can I fit to the... Sample PDF
Anomaly Detection for Inferring Social Structure
Chapter 120
Todd Kelshaw, Christine A. Lemesianou
The emergence and development of Web 2.0 has enabled new modes of social interaction that are potentially democratic, both within and across... Sample PDF
Emerging Online Democracy: The Dynamics of Formal and Informal Control in Digitally Mediated Social Structures
Chapter 121
Christopher Goldspink, Robert Kay
This chapter critically examines our theoretical understanding of the dialectical relationship between emergent social structures and agent... Sample PDF
Agent Cognitive Capabilities and Orders of Social Emergence
Chapter 122
Jeffrey Mok
Technological artifacts such as computers and mobile electronic devices have dramatically increased our learning interactions with machines. Coupled... Sample PDF
Social and Distributed Cognition in Collaborative Learning Contexts
Chapter 123
Yasmin Ibrahim
The advent of the Internet hailed the ability of users to transform their identity and expression and articulation of the ‘self’ through their... Sample PDF
Social Networking Sites (SNS) and the ‘Narcissistic Turn': The Politics of Self-Exposure
Chapter 124
James D. Robinson, Robert R. Agne
News anchors, talk show hosts, and soap opera characters often become objects of parasocial affection because of the nature of these program genres.... Sample PDF
Audience Replies to Character Blogs as Parasocial Relationships
Chapter 125
Kam Hou Vat
The mission of this chapter is to present a framework of ideas concerning the expected form of knowledge sharing over the emerging Semantic Web. Of... Sample PDF
The Generative Potential of Appreciative Inquiry as an Essential Social Dimension of the Semantic Web
Chapter 126
Jillianne R. Code, Nicholas E. Zaparyniuk
Social and group interactions in online and virtual communities develop and evolve from expressions of human agency. The exploration of the... Sample PDF
The Emergence of Agency in Online Social Networks
Chapter 127
António Jorge Filipe Fonseca
Several informational complexity measures rely on the notion of stochastic process in order to extract hidden structural properties behind the... Sample PDF
Two Informational Complexity Measures in Social Networks and Agent Communities
Chapter 128
Christopher Goldspink
This article documents the findings of research into the governance mechanisms within the distributed on-line community known as Wikipedia. It... Sample PDF
Social Self-Regulation in Computer Mediated Communities: The Case of Wikipedia
Chapter 129
Anssi Smedlund
The purpose of this conceptual article is to develop argumentation of the knowledge assets of a firm as consisting of three constructs, to extend... Sample PDF
Social Network Structures for Explicit, Tacit and Potential Knowledge
Chapter 130
Krzysztof Juszczyszyn, Katarzyna Musial
Network motifs are small subgraphs that reflect local network topology and were shown to be useful for creating profiles that reveal several... Sample PDF
Motif Analysis and the Periodic Structural Changes in an Organizational Email-Based Social Network
Chapter 131
Rex Oleson, D.J. Kaup, Thomas L. Clarke, Linda C. Malone, Ladislau Bölöni
The “Social Potential”, which the authors will refer to as the SP, is the name given to a technique of implementing multi-agent movement in... Sample PDF
"Social Potential" Models for Modeling Traffic and Transportation
Chapter 132
Jonathan Bishop
The rise of online communities in Internet environments has set in motion an unprecedented shift in power from vendors of goods and services to the... Sample PDF
Increasing Capital Revenue in Social Networking Communities: Building Social and Economic Relationships through Avatars and Characters
Chapter 133
Stefania Pierno, Massimo Magaldi, Gian Luca Supino, Luca Bevilacqua, Vladimiro Scotto di Carlo, Roberto Russo, Luigi Romano
In this chapter, we describe a grid approach to providing multimodal context-sensitive social services to mobile users. Interaction design is a... Sample PDF
Providing Mobile Multimodal Social Services Using a Grid Architecture
Chapter 134
Derek E. Baird, Mercedes Fisher
In this chapter we outline how educators are creating a “mash up” of traditional pedagogy with new media to create a 21st Century pedagogy designed... Sample PDF
Pedagogical Mash Up: Gen Y, Social Media, and Learning in the Digital Age
Chapter 135
Robert D. Sprague
This chapter focuses on legal issues that may arise from the increasing use of social interaction technologies: prospective employers searching the... Sample PDF
Legal Issues Associated with Emerging Social Interaction Technologies
Chapter 136
Lemi Baruh, Levent Soysal
In recent years, social media have become an important avenue for self-expression. At the same time, the ease with which individuals disclose their... Sample PDF
Public Intimacy and the New Face (Book) of Surveillance: The Role of Social Media in Shaping Contemporary Dataveillance
Chapter 137
Symeon Papadopoulos, Fotis Menemenis, Athena Vakali, Ioannis Kompatsiaris
The recent advent and wide adoption of Social Bookmarking Systems (SBS) has disrupted the traditional model of online content publishing and... Sample PDF
Analysis of Content Popularity in Social Bookmarking Systems
Chapter 138
Ann Dutton Ewbank, Adam G. Kay, Teresa S. Foulger, Heather L. Carter
This chapter reviews the capabilities of social networking tools and links those capabilities to recent legal and ethical controversies involving... Sample PDF
Conceptualizing Codes of Conduct in Social Networking Communities
Chapter 139
Yu Zhang, Mark Lewis, Christine Drennon, Michael Pellon, Phil Coleman, Jason Leezer
Multi-agent systems have been used to model complex social systems in many domains. The entire movement of multi-agent paradigm was spawned, at... Sample PDF
Modeling Cognitive Agents for Social Systems and a Simulation in Urban Dynamics
Chapter 140
Helen Klaebe, Barbara Adkins, Marcus Foth, Greg Hearn
This chapter defines, explores and Illustrates research at the intersection of people, place and technology in cities. First, we theorise the notion... Sample PDF
Embedding an Ecology Notion in the Social Production of Urban Space
Chapter 141
Matthias Scheutz, Paul Schermerhorn
Effective decision-making under real-world conditions can be very difficult as purely rational methods of decision-making are often not feasible or... Sample PDF
Affective Goal and Task Selection for Social Robots
Chapter 142
Ross Shannon, Eugene Kenny, Aaron Quigley
Social interactions among a group of friends will typically have a certain recurring rhythm. Most people interact with their own circle of friends... Sample PDF
Using Ambient Social Reminders to Stay in Touch with Friends
Chapter 143
Adrien Joly, Pierre Maret, Fabien Bataille
These times, when the amount of information exponentially grows on the Internet, when most people can be connected at all times with powerful... Sample PDF
Leveraging Semantic Technologies Towards Social Ambient Intelligence
Chapter 144
Sunanda Sangwan, Chong Guan, Judy A. Siguaw
Multi-user virtual communities have become an accepted fundamental component of communication whereby community members share information and... Sample PDF
Virtual Social Networks: Toward A Research Agenda
Chapter 145
Bertram C. Bruce, Andee Rubin, Junghyun An
This chapter introduces situated evaluation as an approach for evaluating socio-technical innovation and change. Many current evaluations simply... Sample PDF
Situated Evaluation of Socio-Technical Systems
Chapter 146
Almudena Moreno Mínguez, Carolina Suárez Hernán
The generalization of the new information technologies has favored the transformation of social structures and the way of relating to others. In... Sample PDF
Online Virtual Communities as a New Form of Social Relations: Elements for the Analysis
Chapter 147
Guy Merchant
Over the last five years there has been a large scale shift in popular engagement with new media. Virtual worlds and massive multiplayer online... Sample PDF
Learning for the Future: Emerging Technologies and Social Participation
Chapter 148
Margarida Romero
In recent years, we have witnessed an information revolution. This revolution has been characterised by widespread access to the Internet and by the... Sample PDF
Metacognition on the Educational Social Software: New Challenges and Opportunities
Chapter 149
Mikhail Simonov, Marco Mussetta, Riccardo Zich
Since energy use is a type of consumer behavior reflecting the interests to maximize some objective function, the human being activities seen in... Sample PDF
Digital Energy: Clustering Micro Grids for Social Networking
Chapter 150
Ansgar Bernardi, Stefan Decker, Ludger van Elst, Gunnar Aastrand Grimnes
This chapter introduces the general vision of the Social Semantic Desktop (SSD) and details it in the context of the NEPOMUK project. It outlines... Sample PDF
The Social Semantic Desktop: A New Paradigm Towards Deploying the Semantic Web on the Desktop
Chapter 151
Lemi Baruh
In recent years social media applications, which enable consumers to contribute to the world of online content, have grown in popularity. However... Sample PDF
Social Media Marketing Web X.0 of Opportunities
Chapter 152
J. Leng, Wes Sharrock
In this chapter the authors explore the contributioSocial Media Marketing Web X.0 of Opportunities Baruh, Lemi Kadir Has University... Sample PDF
Visualization in Support of Social Networking on the Web
Chapter 153
Paul T. Kidd
Addressed in this chapter is the Social Shaping of the Semantic Web in the context of moving beyond the workplace application domain that has so... Sample PDF
On the Social Shaping of the Semantic Web
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