This chapter discusses privacy from the perspective of the consumer of e-services. It proposes a technique for risk management assessment designed to help consumers evaluate a situation to identify and understand potential privacy concerns. The technique centers around a series of questions based on common principles of privacy protection. The chapter discusses how a consumer can understand exposure risks and how information can be controlled and monitored to mitigate the risks. It also proposes a method for assessing the consumer’s value of personal information, and a mechanism for automated negotiation is presented to facilitate fair, private information exchange. The authors believe that these or similar techniques are essential to give consumers of e-services meaningful control over the personal information they release. This forward-looking chapter provides a foundation for developing methods to empower users with control over their private information.