MLA
Ranft, Anne-Marie. "Factors Influencing Segmentation and Demographics of Mobile-Customers." Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, IGI Global, 2006, pp. 655-665. https://doi.org/10.4018/978-1-59140-817-8.ch046
APA
Ranft, A. (2006). Factors Influencing Segmentation and Demographics of Mobile-Customers. In B. Unhelkar (Ed.), Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives (pp. 655-665). IGI Global. https://doi.org/10.4018/978-1-59140-817-8.ch046
Chicago
Ranft, Anne-Marie. "Factors Influencing Segmentation and Demographics of Mobile-Customers." In Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives, edited by Bhuvan Unhelkar, 655-665. Hershey, PA: IGI Global, 2006. https://doi.org/10.4018/978-1-59140-817-8.ch046
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