Shopping Cart | Login | Register | Language: English

Finding Information: Factors that Improve Online Experiences

Copyright © 2010. 14 pages.
OnDemand Chapter PDF Download
Download link provided immediately after order completion
List Price: $37.50
Current Promotions:
20% Online Bookstore Discount*
Available. Instant access upon order completion.
DOI: 10.4018/978-1-60566-788-1.ch029|
Cite Chapter


Angelov, Ivan, Sathish Menon and Michael Douma. "Finding Information: Factors that Improve Online Experiences." Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends. IGI Global, 2010. 493-506. Web. 19 Apr. 2015. doi:10.4018/978-1-60566-788-1.ch029


Angelov, I., Menon, S., & Douma, M. (2010). Finding Information: Factors that Improve Online Experiences. In H. Yang, & S. Yuen (Eds.) Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends (pp. 493-506). Hershey, PA: Information Science Reference. doi:10.4018/978-1-60566-788-1.ch029


Angelov, Ivan, Sathish Menon and Michael Douma. "Finding Information: Factors that Improve Online Experiences." In Handbook of Research on Practices and Outcomes in E-Learning: Issues and Trends, ed. Harrison Hao Yang and Steve Chi-Yin Yuen, 493-506 (2010), accessed April 19, 2015. doi:10.4018/978-1-60566-788-1.ch029

Export Reference

Sample PDF Favorite
Finding Information: Factors that Improve Online Experiences
Access on Platform
Browse by Subject


This chapter outlines central findings from surveys that considered factors that drive online experience as expressed by the three different groups of subjects – nonprofit organizations and cities, web designers and firms, and the general public.
Chapter Preview


Building upon previous studies of interactivity and usability in web sites and consumer electronics (Douma & Dediu, 2005; Douma & Gamito, 2007; Douma, Kachukhashvili, & Dediu, 2007) and augmenting current research into new interaction techniques (Douma, Ligierko, & Angelov, 2008) the authors carried out a study using three complementary surveys to determine how users find information online and how the experience of web site users can be improved. In order to understand the differences between the perceived and actual needs of visitors, the three surveys focused on three different groups of subjects – web designers, nonprofit organizations, and the general public (visitors).

The survey questions were written in such a way as to answer the following questions:

  • What makes a web site effective?

  • What elements contribute to visitors’ enjoyment of a web site? Do these factors vary by segments within each population?

  • From a visitor’s perspective, what factors determine a quality web site?

  • Are there differences between visitors’ needs as perceived by organizations and designers, and those stated by visitors themselves?

This study was conducted under the auspices of the Institute for Dynamic Educational Advancement (, a nonprofit organization that takes innovative ideas about facilitating and broadening the learning process and transforms them into information systems that are then shared with others who share a zeal for interactive learning.


For ever-growing numbers of people, the Internet is part of daily life. As of 2008, 65% of the population of developed countries are Internet users, and 21% of those in developing nations are online (ITU, 2008). In all, about a quarter of earth’s inhabitants use the Internet. Moreover, an increasing number of users have broadband access. It is estimated that between 17% and 27% of those online have high-speed access; in the U.S. about 20% have broadband (ITU, 2008).

Although access to the Internet has transformed the way businesses, organizations, and governments communicate with the public, there are still many challenges in making information easy to find. This chapter outlines the results of a study conducted to determine attitudes among three survey groups about finding information online and how the experience of web site visitors can be improved. For other Internet-related studies, see the excellent report series from the Pew Internet & American Life Project ( The Pew studies are nonpartisan and provide “information on the issues, attitudes and trends shaping America and the world.” There are also specific studies, such as those about issues of trust on the Web (Golbeck, 2008), civic engagement by inner-city adults (Dailey, 2008), and a variety of studies on e-government (Burroughs, 2008).

The study builds upon previous research and commentary on usability (Nielsen & Loranger, 2006; Krug, 2005) and findability (Morville, 2005), and is an outgrowth of IDEA’s mission to identify unique challenges that prevent the Internet from reaching its educational potential, and developing creative, innovative approaches and technologies to solve those problems.


Complete Chapter List

Search this Book: Reset
List of Reviewers
Table of Contents
Harrison Hao Yang, Steve Chi-Yin Yuen
Harrison Hao Yang, Steve Chi-Yin Yuen
Chapter 1
Chien Yu, Wei-Chieh Wayne Yu, Chun Fu Lin
Dramatic changes in information and communication technologies (ICTs) provide a powerful force forthe growth of e-learning. E-learning has become... Sample PDF
Computer-Mediated Learning: What Have We Experienced and Where Do We Go Next?
List Price: $37.50
Chapter 2
Clara Pereira Coutinho, João Batista Bottentuit Jr.
In this chapter the authors analyze issues and ideas regarding the next generation of e-Learning, which is already known as e-Learning 2.0 or social... Sample PDF
From Web to Web 2.0 and E-Learning 2.0
List Price: $37.50
Chapter 3
Chaka Chaka
This chapter contends that both Web 2.0 and the Semantic Web (the SW) serve as critical enablers for e-learning 2.0. It also maintains that the SW... Sample PDF
E-Learning 2.0: Web 2.0, the Semantic Web and the Power of Collective Intelligence
List Price: $37.50
Chapter 4
Jianxia Du, Yunyan Liu, Robert L. Brown
An online learning community can be a place for vibrant discussions and the sharing of new ideas in a medium where content constantly changes. This... Sample PDF
The Key Elements of Online Learning Communities
List Price: $37.50
Chapter 5
Ke Zhang, Curtis J. Bonk
This chapter reviews the characteristics of learners of different generations. In particular, it compares their differences in terms of learning... Sample PDF
Generational Learners & E-Learning Technologies
List Price: $37.50
Chapter 6
Robin M. Roberts
The relationship between the Digital or Millennium Generation and Web 2.0 is investigated focusing on how post-secondary students just entering... Sample PDF
The Digital Generation and Web 2.0: E-Learning Concern or Media Myth?
List Price: $37.50
Chapter 7
Jeffrey Hsu, Karin Hamilton
Adult learners have a set of specific and unique needs, and are different from traditional college students. Possessing greater maturity, interest... Sample PDF
Adult Learners, E-Learning, and Success: Critical Issues and Challenges in an Adult Hybrid Distance Learning Program
List Price: $37.50
Chapter 8
Dazhi Yang, Jennifer C. Richardson
Past studies indicate that students demonstrate different online interaction styles, which consist of the ways or habits students acquire knowledge... Sample PDF
Online Interaction Styles: Adapting to Active Interaction Styles
List Price: $37.50
Chapter 9
Yuliang Liu
Learner satisfaction and learning is currently a very important topic in online instruction and learning. Blignaut and Trollip (2003) proposed six... Sample PDF
Strategies for Providing Formative Feedback to Maximize Learner Satisfaction and Online Learning
List Price: $37.50
Chapter 10
Bo Kyeong Kim, Youngkyun Baek
Web 2.0 is changing the paradigm of using the Internet which is affecting the e-learning paradigm. In this chapter, e-learning 2.0 and its... Sample PDF
Exploring Ideas and Possibilities of Second Life as an Advanced E-Learning Environment
List Price: $37.50
Chapter 11
Jeannine Hirtle, Samuel Smith
Communities of practice (CoP’s)—much touted and studied as a mechanism for teacher education and professional development—may offer environments for... Sample PDF
When Virtual Communities Click: Transforming Teacher Practice, Transforming Teachers
List Price: $37.50
Chapter 12
Luiz Fernando de Barros Campos
This chapter investigates whether information technology tools typical of Web 2.0 can support Knowledge Management (KM) practices in organizations.... Sample PDF
Could Web 2.0 Technologies Support Knowledge Management in Organizations?
List Price: $37.50
Chapter 13
Colleen Carmean
Anytime and all-the-time access to electronic resources, artifacts and community have changed learning practices in the workplace as surely as it... Sample PDF
E-Learning Design for the Information Workplace
List Price: $37.50
Chapter 14
Paraskevi Mentzelou, Dimitrios Drogidis
The aims of Greek education system is to give to students the ability to develop the required skills, character and values that will enable them to... Sample PDF
The Impact of Information Communication Technology (ICT) to the Greek Educational Community
List Price: $37.50
Chapter 15
Richard Hartshorne, Haya Ajjan, Richard E. Ferdig
In this chapter, the authors provide evidence for the potential of various Web 2.0 applications in higher education through a review of relevant... Sample PDF
Faculty Use and Perceptions of Web 2.0 in Higher Education
List Price: $37.50
Chapter 16
Susanne Markgren, Carrie Eastman, Leah Massar Bloom
In this chapter, the authors explore the role of academic librarians in the e-learning 2.0 environment. Librarians are excellent partners in... Sample PDF
Librarian as Collaborator: Bringing E-Learning 2.0 Into the Classroom by Way of the Library
List Price: $37.50
Chapter 17
Betül C. Özkan
Because of the ways students learn and make sense of world change, higher education institutions try to re-conceptualize this change process and... Sample PDF
Implementing E-Learning in University 2.0: Are Universities Ready for the Digital Age?
List Price: $37.50
Chapter 18
Hsiu-Ting Hung
The focus of the chapter is two-fold: on one hand, it seeks theoretical understanding of literacy as social practice; on the other hand, it explores... Sample PDF
New Literacies in New Times: A Multimodal Approach to Literacy Learning
List Price: $37.50
Chapter 19
Rajani S. Sadasivam, Katie M. Crenshaw, Michael J. Schoen, Raju V. Datla
The e-learning 2.0 transformation of continuing education of healthcare professionals (CE/CME) will be characterized by a fundamental shift from the... Sample PDF
Transforming Continuing Healthcare Education with E-Learning 2.0
List Price: $37.50
Chapter 20
Brian Smith, Peter Reed
The excitement of Web 2.0 and E-learning 2.0 is upon us. As the use of social networking sites and other Web 2.0 tools continue to increase... Sample PDF
Mode Neutral: The Pedagogy that Bridges Web 2.0 and e-Learning 2.0
List Price: $37.50
Chapter 21
F. R. Nordengren, Ann M. York
This chapter is a practical overview of both the theoretical, evidence-based research in pedagogy and the anecdotal, experience-based practices of... Sample PDF
Dispatches from the Graduate Classroom: Bringing Theory and Practice to E-Learning
List Price: $37.50
Chapter 22
Kathryn Kennedy, Jeff Boyer, Catherine Cavanaugh, Kara Dawson
Using the theoretical framework of “craft” highlighted by Richard Sennett (2008) in The Craftsman, this chapter focuses on constructionism and the... Sample PDF
Student-Centered Teaching with Constructionist Technology Tools: Preparing 21st Century Teachers
List Price: $37.50
Chapter 23
Clara Pereira Coutinho
In this chapter the author presents the results of a project developed in pre-service and in-service teacher education programs at the Minho... Sample PDF
Challenges for Teacher Education in the Learning Society: Case Studies of Promising Practice
List Price: $37.50
Chapter 24
Pearl Chen
This chapter reviews the current state of theory and practice of experience design and suggests that the notion of experience should be regarded as... Sample PDF
From Memorable to Transformative E-Learning Experiences: Theory and Practice of Experience Design
List Price: $37.50
Chapter 25
Carl Scott, Youmei Liu, Madhuri Kumar
This chapter will examine the relationship between a constructivist teaching approach and online learning experiences in the Virtual Worlds of... Sample PDF
Authentic Learning in Second Life: A Constructivist Model in Course Design
List Price: $37.50
Chapter 26
C. Candace Chou
This study explores student views of various E-Learning tools as teaching and learning media in an online course for pre-service and in-service... Sample PDF
Student Perceptions and Pedagogical Applications of E-Learning Tools in Online Course
List Price: $37.50
Chapter 27
Steve Chi-Yin Yuen, Harrison Hao Yang
Enhancing the substantial interaction in e-learning courses can be a challenge to instructors. The chapter gave an overview of online interaction... Sample PDF
Using Blogfolios to Enhance Interaction in E-Learning Courses
List Price: $37.50
Chapter 28
Priti Srinivas Sajja
Quality of an e-Learning solution depends on its content, services offered by it and technology used. To increase reusability of common learning... Sample PDF
Multi-Tier Knowledge-Based System Accessing Learning Object Repository Using Fuzzy XML
List Price: $37.50
Chapter 29
Ivan Angelov, Sathish Menon, Michael Douma
This chapter outlines central findings from surveys that considered factors that drive online experience as expressed by the three different groups... Sample PDF
Finding Information: Factors that Improve Online Experiences
List Price: $37.50
About the Contributors