Ford Mondeo: A Model T World Car?

Ford Mondeo: A Model T World Car?

Michael J. Mol (Erasmus University Rotterdam, The Netherlands)
DOI: 10.4018/978-1-93070-816-7.ch004
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This case weighs the advantages and disadvantages of going global. Ford presented its 1993 Mondeo model, sold as Mystique and Contour in North America, as a ‘world car.’ It tried to build a single model for all markets globally to optimize scale of production. This required strong involvement from suppliers and heavy usage of new information technology. The case discusses the difficulties that needed to be overcome as well as the gains that Ford expected from the project. New technology allowed Ford to overcome most of the difficulties it had faced in earlier attempts to produce a world car. IT was flanked by major organization changes within Ford. Globalization did not spell obvious success though. While Ford may in the end have succeeded in building an almost global car, it did not necessarily build a car that was competitive in various markets. The Mondeo project resulted in an overhaul of the entire organization under the header of Ford 2000. This program put a heavy emphasis on globalization although it perhaps focused too little on international cooperation and too much on centralization. In terms of Ford’s own history, the Mondeo experience may not be called a new Model T, but does represent an important step in Ford’s transformation as a global firm.

Complete Chapter List

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Table of Contents
Felix B. Tan
Chapter 1
Hans Lehmann
This chapter tells the case story of a Food Products Co-op from ‘Australasia’1 and their attempt to create a global information system. The Co-op is... Sample PDF
The Australasian Food Products Co-Op: A Global Information Systems Endeavour
Chapter 2
Geoffrey S. Howard
LXS Ltd., a Toronto software house, has identified high market demand for their proposed new product called Estitherm, a Web-based software tool... Sample PDF
LXS Ltd. Meets Tight System Development Deadlines via the St. Lucia Connection
Chapter 3
Ellen Christiaanse, Jan Damsgaard
Reasons behind the failure and success of large-scale information systems projects continue to puzzle everyone involved in the design and... Sample PDF
Success and Failure in Building Electronic Infrastructures in the Air Cargo Industry: A Comparison of The Netherlands and Hong Kong SAR
Chapter 4
Michael J. Mol
This case weighs the advantages and disadvantages of going global. Ford presented its 1993 Mondeo model, sold as Mystique and Contour in North... Sample PDF
Ford Mondeo: A Model T World Car?
Chapter 5
Emmanuel O. Tetteh
This chapter discusses a case example of Internet infrastructure and e-business strategy management in small and medium-sized firms (SMFs). The case... Sample PDF
Lone River Winery Company: A Case of Virtual Organization and Electronic Business Strategies in Small and Medium-Sized Firms
Chapter 6
Yi Wei, Sirp J. De Boer
International strategic alliances are an increasingly popular way for companies to expand their operations beyond national boundaries. For small and... Sample PDF
Dancing with a Dragon: Snags in International Cooperation Between Two IT Companies
Chapter 7
Pauline Ratnasingham
The growth of business-to-business e-commerce has highlighted the importance of computer and communications technologies and trading partner trust... Sample PDF
Success in Business-to-Business E-Commerce: Cisco New Zealand's Experience
Chapter 8
Syed Nasirin
Geographical Information Systems (GISs) are becoming more prevalent for retailers in their use for both day-to-day and strategic long-term... Sample PDF
Geographical Information System (GIS) Implementation Success: Some Lessons from the British Food Retailers
Chapter 9
Theordore H.K. Clark, Karl Reiner Lang, Will Wai-Kit Ma
This case concerns a recently launched retirement protection scheme, the Mandatory Provident Fund (MPF), in Hong Kong. Service providers, employers... Sample PDF
Implementing and Managing a Large-Scale E-Service: A Case on the Mandatory Provident Fund Scheme in Hong Kong
Chapter 10
Nabeel Al Qirim
Telemedicine emerges as a viable solution to New Zealand health providers in reaching out to rural patients, in offering medical services and... Sample PDF
Enabling Electronic Medicine at Kiwicare: The Case of Video Conferencing Adoption for Psychiatry in New Zealand
Chapter 11
Sherif Kamel
Learning, education and training using traditional class methods and/or emerging online techniques are all leading to improved ways to investing in... Sample PDF
The Role of Virtual Organizations in Post-Graduate Education in Egypt: The Case of the Regional IT Institute
Chapter 12
Rebecca Watson, Michael D. Myers
Given the importance of the information technology industry in today’s global economy, much recent research has focused on the relative success of... Sample PDF
IT Industry Success in Small Countries: The Cases of Finland and New Zealand
Chapter 13
Danielle Fowler, Paula M.C. Swatman, Craig Parker
Established supply chain management techniques such as Quick Response (QR) or Customer Relationship Management (CRM) have proven the potential... Sample PDF
Identifying Supply Chain Management and E-Commerce Opportunities at PaperCo Australia
Chapter 14
Mahesh S. Raisinghani, Mahboob Rahman
Information technology (IT), which has evolved from the merger of computers, telecommunications and office automation technologies, is one of the... Sample PDF
Barriers to IT Industry Success: A Socio-Technical Case Study of Bangladesh