This chapter concerns the conceptualization of information society and its social impact. From this point of view it worked like a myth, emphasizing the role of technology and producing some effects on social behaviours. This idea is develop in three main ways. First of all the chapter explains how the myth was born and how it is producing effects. Second, it investigates how it is changing the anthropology of how we are thinking about technology and its development. Finally, it imagines how media education is affected by this process, pointing out some ideas for redesigning its epistemological profile.