MLA
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." Information Communication Technologies: Concepts, Methodologies, Tools, and Applications, edited by Craig Van Slyke, IGI Global, 2008, pp. 3744-3758. https://doi.org/10.4018/978-1-59904-949-6.ch262
APA
Nieborg, D. B. (2008). Games and Advertisement: Beyond Banners and Billboards. In C. Van Slyke (Ed.), Information Communication Technologies: Concepts, Methodologies, Tools, and Applications (pp. 3744-3758). IGI Global. https://doi.org/10.4018/978-1-59904-949-6.ch262
Chicago
Nieborg, David B. "Games and Advertisement: Beyond Banners and Billboards." In Information Communication Technologies: Concepts, Methodologies, Tools, and Applications, edited by Craig Van Slyke, 3744-3758. Hershey, PA: IGI Global, 2008. https://doi.org/10.4018/978-1-59904-949-6.ch262
Export Reference