The “shrinking pipeline” of women who ascend through the ranks in computer science education programs and careers is by now a familiar problem. Women drop out at rates faster than men at all levels of educational and professional advancement, resulting in a gender gap especially pronounced at the highest levels of the computing workforce, and that has not narrowed appreciably at any level in more than 20 years (Camp, 1997; ITAA, 2005; Vegso, 2005). Efforts to move more women into the pipeline at lower levels have met with limited success (cf. the Carnegie Mellon experience as reported by Margolis & Fisher, 2002); girls and women still express less interest than boys and men in studying computer science and pursuing information technology (IT) careers (Bentson, 2000; Vegso, 2005). A reason often cited in the literature is the masculine culture of many computer science programs and IT workplaces, which is perceived by many women as alien and unwelcoming (Bentson, 2000; Spertus, 1991; Turkle, 1988). Even when institutions make efforts to treat women and men equally or accord women special consideration in admissions and hiring decisions, attitudes discouraging women from entering computing persist, both within the institutions and in society at large. Sometimes these attitudes are expressed overtly: Underground “hacker” culture is notoriously antagonistic to women (Gilboa, 1996), and even mainstream computer aficionados respond with resistance and sexist jokes to proposals to recruit more girls and women to study computer science (Slashdot.org, 2005). Moreover, there is a widespread perception that computer experts are socially-isolated “geeks” or “nerds” obsessed with technology, a mode of being that women, who tend to be more socially oriented, find unappealing (Margolis & Fisher, 2002; Turkle, 1988). Fortunately, the situation for computer science does not tell the whole story. In the latter part of the 20t h century, the expansion of computing and the Internet fueled the rise of applied IT fields in which technical skills, rather than being developed for their own sake, are increasingly put to use in the service of human needs. Applied fields, such as information science, information systems and instructional technology, have gained strength, and a new interdisciplinary field, informatics, has emerged. At the same time, interest in computer science itself is declining, especially among women (ITAA, 2005; Vegso, 2005). In this article, we explore the possibility that applied IT fields may provide more women-friendly cultures while still focused on technology. The larger question underlying this exploration is: Does applied IT education have the potential to bridge the “gender computing gap”?