Going Global: A Technology Review

Going Global: A Technology Review

Mahesh S. Raisinghani (Texas Woman’s University, USA) and Denise Taylor (University of Dallas, USA)
Copyright: © 2006 |Pages: 15
DOI: 10.4018/978-1-59140-611-2.ch002
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Abstract

The World Wide Web opened the door for many organizations with international ambitions to go global. Organizations that did not have a global presence or access to international markets could create Web sites to offer products/services to a new customer base, and companies that were already internationally entrenched could make their products easily accessible. However, developing a process to deliver products in a timely fashion and ensuring availability of items is still a challenge. This chapter explores the impact of telecommunications, customer relationship management (CRM), and supply chain management (SCM) and its impact on meeting customers’ expectations, regardless of location. We also address the challenges, advantages, and future trends in each of these areas. Finally, this chapter provides suggestions to help companies implement strategies that will effectively overcome the challenges of globalization.

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