The incorporation of e-business models into e-government applications is an additional approach in building the citizen-centric strategy. The value chain analysis is used to prove that the additional approach can overcome the weaknesses of the main current approaches such as the one-stop service centers and customer management relationship. However, this incorporation is challenged due to the differences between governments and businesses. The value chain analysis assists to find out solutions, which are specialization into a single or group of related services and commercialization allowing the participation of the private sector in carrying e-government initiatives, in order to create the sufficient pre-conditions for integration of e-business models. In other words, government transformation in which commercialization and specialization are the essential parts is the first step to integrate e-business models into e-government applications.
Research Methodology And Model
While the citizen-centric strategy can be traced farther back in public administration reform (PAR), the ICT potentials for PAR have recently given new attention (Kubicek & Hagen, 2004). Therefore, the first step in this chapter is reviewing the citizen-centric e-government literature to understand the insufficient of the current approaches. The summary of literature review and comparison is displayed in the following table.
The findings from the comparison point that we need an additional approach to fill in the gaps which current methods leave since these gaps are the cause of partly failure in citizen-centric e-government projects. In fact, both e-government and e-business are currently orienting to the strategies which focus on meeting the demand of online-users and the growth and global expansion of many companies such as eBay, Google, Amazon and Tesco (Timmers, 1998) has proved the relevancy of the customer-centric model in the private sector. Hence, the idea of bringing the citizen-centric e-business model into government operation is a new and creative approach. However, the differences between businesses and governments challenge the ability of realizing this idea. To overcome these obstacles, the value chain analysis will be used to identify and evaluates weaknesses in process of providing services in the e-business and e-government. The value chain model also assists to have the comparative study of the phenomena of e-business and e-government that would most likely be instrumental in fostering cross-fertilization between the two evolutionary trajectories (Hazlett & Hill, 2003; Nahon & Scholl, 2007). Finally, findings from the value chain analysis will suggest solutions to incorporate e-business models into e-government applications. The research methodology is presented in the Figure 1 below.