Growth and Consolidation in the Spanish-Speaking E-Commerce Market

Growth and Consolidation in the Spanish-Speaking E-Commerce Market

Roberto Vinaja (University of Texas-Pan American, USA)
Copyright: © 2002 |Pages: 18
DOI: 10.4018/978-1-931777-11-7.ch011
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This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking population. The case also provides a general overview of related issues in global e-commerce, specifically: language, localization, currency, cultural difference, export controls, payment methods, taxation issues, consumer protection, and legal issues. The case includes a description of the strategies followed by companies entering the Latin American market in order to illustrate some of the major cross-border issues. The case clearly exemplifies how localization involves a considerable financial investment and commitment. The chapter illustrates that while Latin America initially attracted many investors by offering one of the world’s fastest growing online populations, the market was not large enough to accommodate all the new entrants.

Complete Chapter List

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Table of Contents
Felix B. Tan
Chapter 1
Tom Butler, Brian Fitzgerald
While much is known about the general process of user participation in information systems development, its impact on matters of organisational... Sample PDF
The Relationship Between User Participation and the Management of Change Surrounding the Development of Information Systems: A European Perspective
Chapter 2
Fred Niederman
A socio-technical approach to information systems requires recognition of the inextricable link between information technologies and humans as... Sample PDF
Global Information Systems and Human Resource Management: A Research Agenda
Chapter 3
Derek F.W. Cheung, Ho-Leung Tsoi
The Program Evaluation and Review Technique (PERT) model is one of the most popular methods for estimating software size and, sometimes, development... Sample PDF
Applying Erlang Distribution for Software Size Estimation
Chapter 4
Richard Heeks, S. Krishna, Brian Nicholson, Sundeep Sahay
Global software outsourcing (GSO) is the outsourcing of software development to sub-contractors outside the client organisation’s home country.... Sample PDF
Trajectories and Strategies in Global Software Outsourcing Relationships
Chapter 5
R. Brent Gallupe, Felix B. Tan
Research in the field of global information management (GIM) is an area of information systems research that has grown tremendously in the 1990s. A... Sample PDF
Emerging Research Themes in Global Information Management
Chapter 6
Joan Mann
There are special considerations which are important when developing and teaching a course on information systems for international business... Sample PDF
Undergraduate Global IT Education - An Experiential Approach Using the Concept of Fit
Chapter 7
Ake Gronlund
Delivery of electronic services requires a service infrastructure including organisational solutions for logistics and client-organisation... Sample PDF
European Electronic Service Infrastructure Building - Drifting into the Future?
Chapter 8
Simpson Poon, Shri Rai
Lifelong learning is quickly becoming an integrated part of today’s working life because of the demand for keeping up to date with latest... Sample PDF
Comparative Study of the Usefulness of Online Technologies in a Global Virtual Business Project Team Environment
Chapter 9
Nava Pliskin, Marta Zarotski
Dead Sea Works is an international multi-firm producer of Potash and other chemicals whose sales for 1998 were about $500 million. In 1996, the... Sample PDF
Big-Bang ERP Implementation at a Global Company
Chapter 10
David Paper, Ken B. Tingey
Access to the world enabled by the Internet facilitates internationalization as never before. However, lack of a coherent global Internet strategy... Sample PDF
A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International
Chapter 11
Roberto Vinaja
This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking... Sample PDF
Growth and Consolidation in the Spanish-Speaking E-Commerce Market
Chapter 12
Giacomo Buonanno, Stefano Gramignoli, Aurelio Ravarini, Marco Tagliavini, Donatella Sciuto
Information System literature is rich in studies concerning the impact of Information and Communication Technologies (ICT) on organizations. This... Sample PDF
ICT Diffusion and Strategic Role within Italian SMEs
Chapter 13
Chung Kim, Dane Peterson, Jerry Chin, Tonya Barrier
Despite enormous progress in the methodologies and technologies used in the development and implementation of Information Systems (IS), IS failure... Sample PDF
Critical Strategies for Information Systems Development Projects: Perceptions of Developers in Korea
Chapter 14
Jia-Lang Seng
This chapter describes a data warehouse planning project to develop a large-scale management information system for a Taiwan government agency in... Sample PDF
A Web-Based Data Warehouse Planning - A Large-Scale Project Management Information System in Taiwan
Chapter 15
Joseph McDonagh, Andrew Harbison
Like most of its counterparts in the developed world, in the last ten years the Irish economy has become highly dependent on information technology... Sample PDF
Behind the Celtic Tiger: Key Issues in the Management of Information Technology in Ireland in the Late 1990s
Chapter 16
Ira Yermish, Dale A. Bondanza
E-Europe is not a place or a group of countries but the philosophy of an emerging region within the scope of a technological revolution. E-Europe... Sample PDF
Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger
Chapter 17
Roger Harris, Robert Davison
Information systems (IS) are implemented within a social context consisting of economic, political, cultural and behavioural factors which differ... Sample PDF
Anxiety and Involvement: Cultural Dimensions of Attitudes Toward Computers in Developing Societies
Chapter 18
Mahmoud M. Watad
Information technologies (IT) and information systems (IS) provide opportunities for organizations to improve their productivity and effectiveness.... Sample PDF
The Context of Introducing IT/IS-Based Innovation into Local Government in Colombia
Chapter 19
Troy J. Strader, Fu-Ren Lin, Michael J. Shaw
Current information technology (IT), such as extended intranets (extranets) utilizing the components of the World Wide Web (WWW), makes information... Sample PDF
The Impact of Information Sharing on Order Fulfillment in Divergent Differentiation Supply Chains
Chapter 20
Eileen M. Trauth
Throughout the world countries recognizing the economic benefits of IT are rapidly developing information sectors. Advanced industrialized nations... Sample PDF
Leapfrogging an IT Labor Force: Multinational and Indigenous Perspectives
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