Growth and Consolidation in the Spanish-Speaking E-Commerce Market

Growth and Consolidation in the Spanish-Speaking E-Commerce Market

Roberto Vinaja (University of Texas-Pan American, USA)
Copyright: © 2002 |Pages: 18
DOI: 10.4018/978-1-930708-27-3.ch005
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This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking population. The case also provides a general overview of related issues in global e-commerce, specifically: language, localization, currency, cultural difference, export controls, payment methods, taxation issues, consumer protection, and legal issues. The case includes a description of the strategies followed by companies entering the Latin American market in order to illustrate some of the major cross-border issues. The case clearly exemplifies how localization involves a considerable financial investment and commitment. The chapter illustrates that while Latin America initially attracted many investors by offering one of the world’s fastest growing online populations, the market was not large enough to accommodate all the new entrants.

Complete Chapter List

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Table of Contents
Mahesh S. Raisinghani
Mahesh S. Raisinghani
Chapter 1
Hanns-Christian L. Hanebeck, Stanley L. Kroder, John H. Nugent, Mahesh S. Raisinghani
This case traces the dynamic evolution/revolution of an e-commerce entity from concept through first-round venture financing. It details the... Sample PDF
GlobeRanger Corporation
Chapter 2
R. P. Sundarraj, Joseph Sarkis
This chapter presents a case study of an overview of the efforts of Texas Instrument’s (TI’s) internal and external ERP implementation, with a focus... Sample PDF
Implementation Management of an E-Commerce-Enabled Enterprise Information Systems: A Case Study at Texas Instruments
Chapter 3
David Paper, Kenneth B. Tingey
Access to the world enabled by the Internet facilitates internationalization as never before. However, lack of a coherent global Internet strategy... Sample PDF
A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International
Chapter 4
Sabine Seufert
According to several forecasts given by Gartner Group or International Data Corporation, for example, e-learning as a new buzzword for Web-based... Sample PDF
E-Learning Business Models: Framework and Best Practice Examples
Chapter 5
Roberto Vinaja
This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking... Sample PDF
Growth and Consolidation in the Spanish-Speaking E-Commerce Market
Chapter 6
J. Martin Santana, Jaime Serida, Antonio Diaz
This chapter describes the evolution of electronic commerce at Inca Foods, the largest supermarket chain in Peru. In 1997, it launched its virtual... Sample PDF
Inca Foods: Reaching New Customers Worldwide
Chapter 7
David Gordon, James E. Skibo
Part of efficient management is measuring actual performance against desired metrics. In turn, actual strategic outcomes can be measured against... Sample PDF
Reality vs. Plan: How Organizational E-Commerce Strategies Evolve
Chapter 8
Margaret T. O’Hara, Hugh J. Watson
This chapter describes how Student Advantage successfully transformed itself from a brick-and-mortar company to the leading online portal to the... Sample PDF
Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Chapter 9
Ira Yermish, Dale A. Bondanza
E-Europe is not a place or a group of countries but the philosophy of an emerging region within the scope of a technological revolution. E-Europe... Sample PDF
Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger
Chapter 10
ENI Company  (pages 186-200)
Ook Lee
ENI Company is an electronic commerce firm in South Korea. ENI Company provides English news items and English lessons to the subscribers through... Sample PDF
ENI Company
Chapter 11
Debabroto Chatterjee, Leonard M. Jessup
The Internet and World Wide Web present significant business opportunities and threats, particularly for business organizations that are... Sample PDF
SAFECO: Leveraging the Web in a Knowledge-Based Service Industry
Chapter 12
Adam T. Elegant, Ramiro Montealegre
E*Trade revolutionized the securities brokerage industry by “creating” Internet trading. E*Trade’s original strategy was to deliver cost savings to... Sample PDF
E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top
About the Authors