Heritage Tourism Portal Web Page Design with Factor and Correlation Analysis
Shamsuddin Ahmed (Bang College of Business, KIMEP, Almaty, Kazakhstan) and Francis Amagoh (Department of Public Administration, KIMEP, Almaty, Kazakhstan)
Copyright: © 2008
This chapter presents the design of a heritage tourism Web portal. Factor analysis is used to identify how the navigation tools are to be grouped. Correlation analysis additionally identifies methods of grouping the navigation functionalities to substantiate the decision. Statistical analysis lends support to the reliability of the data used in the study. Examples are given about how heritage portal navigation functionality can be developed as hierarchical layered portal pages. Additionally, the perceptual map shows the layout and proximity of the portal functionalities.