Holy Trinity Medical Centre

Abstract

Entrepreneurs in Africa play a critical role in employment and wealth creation. Many African businesses started as family businesses or Small to Medium-Sized Enterprises (SME). Their output forms a significant portion of the Gross Domestic Product (GDP) of those economies. The goal of this chapter is to contribute the case study of a successful African entrepreneur from Ghana. This study also presents the context of setting up a business in Africa, especially Ghana. The motivation, success factors, and challenges, such as lack of access to capital, limited government support, difficult regulatory environment, etc., are identified. Entrepreneurs in challenging environments develop adversity resilience (high adversity quotient) and rely on such phenomena such as social capital to succeed. Using behavioral theories of entrepreneurship such as rational choice theory and Myers-Brigg Type Indicator (MBTI), this chapter explains the contribution of personality traits and social and cultural environment including cultural beliefs on entrepreneurial success.