MLA
Govindarajan, M., and RM. Chandrasekaran. "A Hybrid Multilayer Perceptron Neural Network for Direct Marketing." Data Mining: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2013, pp. 1534-1544. https://doi.org/10.4018/978-1-4666-2455-9.ch080
APA
Govindarajan, M. & Chandrasekaran, R. (2013). A Hybrid Multilayer Perceptron Neural Network for Direct Marketing. In I. Management Association (Ed.), Data Mining: Concepts, Methodologies, Tools, and Applications (pp. 1534-1544). IGI Global. https://doi.org/10.4018/978-1-4666-2455-9.ch080
Chicago
Govindarajan, M., and RM. Chandrasekaran. "A Hybrid Multilayer Perceptron Neural Network for Direct Marketing." In Data Mining: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1534-1544. Hershey, PA: IGI Global, 2013. https://doi.org/10.4018/978-1-4666-2455-9.ch080
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