Since the end of 20th Century, the introduction of Information and Communication Technologies (ICT) has deeply influenced many aspects of everyday life, leading to the creation of new meanings for the traditional concepts of identity, culture, economy and, above all, communication (Mantovani, 1995; Perriault, 1989; Rullani, 2002). Trends about technological development show how, in the next years, the change will gradually concern all elementary daily actions, due to spreading of the electronic devices in the environment (OCDE, 2002; Saracco, 2003). If ICT will be ever more deeply-rooted in our reality, how fast will they consequently influence our socio-cultural identity? What sort of consequences do we have to imagine at economic level? What variety of scenarios can we draw about our future? And, above all, how will the concept of development change?