ICT and the Travel Industry: Opportunities and Challenges for New Zealand Travel Agents

ICT and the Travel Industry: Opportunities and Challenges for New Zealand Travel Agents

Vladimir Garkavenko (Waiariki Institute of Technology, New Zealand) and Simon Milne (Auckland University of Technology, New Zealand)
DOI: 10.4018/978-1-59904-159-9.ch003
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This chapter focuses on the impact of the ICT on the travel industry with a focus on the New Zealand travel agent (TA) sector. We present key findings from a longitudinal study of TA businesses conducted during 2000-2004. These findings are compared and contrasted with information gathered from in-depth interviews with consumers. The study explores major pressure factors on TA businesses: direct airline-consumers sale, introduction of the Internet, and the emergence of the well-informed consumer. The research also establishes that there is great variation in the extent to which travel agents use the advantages associated with new technology and how New Zealand travel agents perceive ICT. We argue that in such a crucial moment of disintermediation and the fight for the consumer, TA will need to implement more aggressive advertising policies with a strong emphasis on their professional advice, personal financial reliability, and time-saving attributes for clients.

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Table of Contents
Dimitrios Buhalis
Wayne Pease, Michelle Rowe, Malcolm Cooper
Chapter 1
John W. Houghton
This chapter presents an overview of recent developments in online delivery of tourism services, highlighting major issues and challenges. Many... Sample PDF
Online Delivery of Tourism Services: Developments, Issues, and Challenges
Chapter 2
Roopa Jakkilinki, Nalin Sharda
This chapter provides an overview of tourism ontology and how it can be used for developing e-tourism applications. The Semantic Web is the next... Sample PDF
A Framework for Ontology-Based Tourism Application Generator
Chapter 3
Vladimir Garkavenko, Simon Milne
This chapter focuses on the impact of the ICT on the travel industry with a focus on the New Zealand travel agent (TA) sector. We present key... Sample PDF
ICT and the Travel Industry: Opportunities and Challenges for New Zealand Travel Agents
Chapter 4
Patrick S. Merten
This chapter reviews the historical evolution of the airline market and its first-generation airline reservation and distribution systems. The... Sample PDF
The Transformation of the Distribution Process in the Airline Industry Empowered by Information and Communication Technology
Chapter 5
George Kakaletris, Dimitris Varoutas, Dimitris Katsianis, Thomas Sphicopoulos
The globally observed recession of mobile services market has pushed mobile network operators into looking for opportunities to provide value added... Sample PDF
Design and Implementation Approaches for Location-Based, Tourism-Related Services
Chapter 6
Mohan Ponnada, Roopa Jakkilinki, Nalin Sharda
Tourism recommender systems (TRS) have become popular in recent years; however, most lack visual means of presenting the recommendations. This paper... Sample PDF
Developing Visual Tourism Recommender Systems
Chapter 7
Calin Gurau
Virtual reality represents one of the most promising digital technologies and offers significant benefits in various areas such as medicine... Sample PDF
Virtual Reality Applications in Tourism
Chapter 8
Malcolm Cooper, Neil MacNeil
This chapter provides a brief overview of the available technologies and opportunities for the use of virtual reality in tourism marketing. It... Sample PDF
Virtual Reality Mapping Revisited: IT Tools for the Divide Between Knowledge and Action in Tourism
Chapter 9
G. Michael McGrath
In a recent study conducted for the Australian Sustainable Tourism Cooperative Research Centre, improved business planning was identified as one of... Sample PDF
Towards Improved Business Planning Decision Support for Small-to-Medium Tourism Enterprise Operators
Chapter 10
Michelle Rowe, Alfred Ogle
This chapter proposes a framework to consider the application of collaborative commerce (c-commerce) in the hotel industry. C-commerce and some... Sample PDF
Collaborative Commerce and the Hotel Industry
Chapter 11
Jerry Eades
This chapter examines the relationship between the Internet and sex tourism. It argues that interest in sex tourism in the media erupted in the... Sample PDF
Sex Tourism and the Internet: Information, Amplification, and Moral Panics
Chapter 12
Stephen C. Andrade, Hilary Mason
This chapter introduces the concept and activities of the digitally enabled tourist and the impact such as tourist has on the travel and tourism... Sample PDF
Digital Imaging Trek: A Practical Model for Managing the Demand of the Digitally Enabled Traveller
Chapter 13
Wolfgang Georg Arlt
If used in a proper way, the Internet can be a powerful cross-cultural incoming tourism communication tool. This chapter examines to what extent the... Sample PDF
Feeling Welcome: Internet Tourism Marketing Across Cultures
Chapter 14
Ian Patterson
This chapter examines the growth in usage of information technology and the Internet by older adults. We are becoming an ageing society with seniors... Sample PDF
Changing Technological Trends in the Travel Behaviour of Older Tourists
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