Implementing Privacy Dimensions within an Electronic Storefront

Implementing Privacy Dimensions within an Electronic Storefront

Chang Liu (Northern Illinois University, USA), Jack Marchewka (Northern Illinois University, USA) and Brian Mackie (Northern Illinois University, USA)
Copyright: © 2003 |Pages: 16
DOI: 10.4018/978-1-93177-746-9.ch010
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Many electronic businesses will attempt to distinguish themselves from their competition and gain a competitive advantage by customizing their Web sites, in order to build a strong relationship with their customers. This will require the collection and use of personal information and data concerning the customer’s online activities. Although new technologies provide an opportunity for enhanced collection, storage, use, and analysis of this data, concerns about privacy may create a barrier for many electronic businesses. For example, studies suggest that many people have yet to shop or provide personal information online due to a lack of trust. Moreover, many others tend to fabricate personal information. To this end, many electronic businesses have attempted to ease customers’ concerns about privacy by posting privacy policies or statements, or by complying with a particular seal program. Recently, the Federal Trade Commission has proposed four privacy dimensions that promote fair information practices. These dimensions include: (1) notice/awareness, (2) access/participation, (3) choice/consent, and (4) security/integrity. An electronic storefront was developed to include these privacy dimensions as part of a study to learn how privacy influences trust and, in turn, how trust influences behavioral intentions to purchase online. The empirical evidence from this study strongly suggests that electronic businesses can benefit by including these privacy dimensions in their Web sites. This chapter will focus on how these dimensions can be implemented within an electronic storefront.

Complete Chapter List

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Table of Contents
Chapter 1
Ulrike Baumol, Thomas Stiffel, Robert Winter
This chapter develops a concept to evaluate the e-commerce-ability of a corporation and applies the framework to basic roles of the e-commerce... Sample PDF
A Concept for the Evaluation of E-Commerce-Ability
Chapter 2
Nenad Jukic, Abhishek Sharma, Boris Jukic, Manoj Parameswaran
Mobile Commerce (m-commerce) has been defined as a process of conducting commercial transactions via “mobile” telecommunications networks using a... Sample PDF
M-Commerce: A Location-Based Value Proposition
Chapter 3
Pak Yuen P. Chan, Annette M. Mills
This research examines the adoption of e-commerce technology (namely, order-execution online trading technology) by six small brokerage firms at... Sample PDF
E-Commerce Adoption in Small Firms: A Study of Online Share Trading
Chapter 4
Pratyush Bharati, Abhijit Chaudhury
This chapter conceptualizes a model for the assimilation of Internet-based technologies in small and medium enterprises (SMEs). The research... Sample PDF
Conceptualizing the SMEs' Assimilation of Internet-Based Technologies
Chapter 5
Bishwajit Choudhary
During the past few years, e-security solutions (e.g., digital certificates, e-signatures, e-IDs) gained tremendous attention as they promised to... Sample PDF
Strategic Issues in Implementing Electronic-ID Services: Prescriptions for Managers
Chapter 6
Markus Lenz, Markus Greunz
The chapter introduces the concept of a service-oriented architecture and assesses its applicability to business-to-business (B2B) marketplaces. In... Sample PDF
Potential Roles for Business-to-Business Marketplace Providers in Service-Oriented Architectures
Chapter 7
Kiryoong Kim, Dongkyu Kim, Jeuk Kim, Sang-uk Park, Ighoon Lee, Sang-goo Lee, Jong-hoon Chun
Electronic catalogs are electronic representations about products and services in the electronic commerce environment and require diverse and... Sample PDF
An Evaluation of Dynamic Electronic Catalog Models in Relational Database Systems
Chapter 8
Qiyang Chen, John Wang
Embracing inapt infrastructure technology is a major threat in developing extensive and efficient Web-based systems. The architectural strength of... Sample PDF
Extending Client-Server Infrastructure Using Middleware Components
Chapter 9
Bernhard Rumpe
Online auctions are among the most influential e-business applications. Their impact on trading for businesses, as well as consumers, is both... Sample PDF
E-Business Experiences with Online Auctions
Chapter 10
Chang Liu, Jack Marchewka, Brian Mackie
Many electronic businesses will attempt to distinguish themselves from their competition and gain a competitive advantage by customizing their Web... Sample PDF
Implementing Privacy Dimensions within an Electronic Storefront
Chapter 11
In Lee
Due to the profound impact of e-commerce on organizations, e-channel development emerged as one of the most important challenges that managers face.... Sample PDF
An E-Channel Development Framework for Hybrid E-Retailers
Chapter 12
Ada Scupola
Many corporations are reluctant to adopt electronic commerce due to uncertainty in its profitability and business value. This chapter introduces a... Sample PDF
Organization, Strategy and Business Value of Electronic Commerce: The Importance of Complementarities
Chapter 13
Merrill Warkentin, Akhilesh Bajaj
The demand side of supply chain management has drawn considerable research attention, with focus on disintermediation and syndication models. In... Sample PDF
Continuous Demand Chain Management: A Downstream Business Model for E-Commerce
Chapter 14
Latif Al-Hakim
This chapter discusses various business process supply-chain models and emphasizes the need for organizations to apply CRM concepts and to integrate... Sample PDF
Web-Based Supply Chain Integration Model
Chapter 15
Ric Jentzsch, Renzo Gobbin
The complexities of business continue to expand. First technology, then the World Wide Web, ubiquitous commerce, mobile commerce, and who knows.... Sample PDF
A Cooperative Communicative Intelligent Agent Model for E-Commerce
Chapter 16
Ryszard Kowalczyk, Leila Alem
This chapter presents recent advances in agent-based e-commerce, addressing the issues of mobility and negotiation. It reports on selected research... Sample PDF
Supporting Mobility and Negotiation in Agent-Based E-Commerce
Chapter 17
F. Xue, K. Y.R. Li
This chapter introduces mobile agent technology and explains how it can help businesses to implement client-server enterprise computing solutions. A... Sample PDF
Deploying Java Mobile Agents in a Project Management Environment
Chapter 18
Wenli Zhu, Fiona Fui-Hoon Nah, Fan Zhao
This chapter introduces a model that identifies factors influencing users’ adoption of mobile computing. It extends the Technology Acceptance Model... Sample PDF
Factors Influencing Users' Adoption of Mobile Computing
Chapter 19
Julie R. Mariga
This chapter introduces the enormous impact of mobile computing on both companies and individuals. Companies face many issues related to mobile... Sample PDF
Mobile Computing Business Factors and Operating Systems
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