Inca Foods: Reaching New Customers Worldwide

Inca Foods: Reaching New Customers Worldwide

J. Martín Santana (ESAN, Peru), Jaime Serida (ESAN, Peru) and Antonio Díaz (ESAN, Peru)
Copyright: © 2006 |Pages: 19
DOI: 10.4018/978-1-59904-405-7.ch021
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Abstract

This case study is centered within the social, economic and cultural environment in which Inca Foods operates. Its main focus lies in the unexpected and enormous opportunity of doing business with the community of Peruvian expatriates residing in different parts of the world.

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