Inca Foods: Reaching New Customers Worldwide

Inca Foods: Reaching New Customers Worldwide

J. Martin Santana (ESAN, Peru), Jaime Serida (ESAN, Peru) and Antonio Diaz (ESAN, Peru)
Copyright: © 2002 |Pages: 22
DOI: 10.4018/978-1-930708-27-3.ch006
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This chapter describes the evolution of electronic commerce at Inca Foods, the largest supermarket chain in Peru. In 1997, it launched its virtual store as an additional way to improve customer service. The new service represented a challenge to the firm because Peru has a low Internet penetration rate and Peruvian people are used to shopping only in stores through face-to-face interactions. However, an unanticipated consequence of going online has been the response Inca Foods has been getting from Peruvian communities overseas. Because of the difficult economic situation in Peru, many people have left the country in search for new opportunities. Most of these people regularly send money to support their families in Peru. Now, Inca Foods provides them with an alternative way to do that. Inca Foods expects to achieve a high level of sales through this channel and is getting ready for it. This will help the firm to consolidate its leading position in the market, and it will constitute a new model for physical distribution of goods sold worldwide through the Web.

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Table of Contents
Mahesh S. Raisinghani
Mahesh S. Raisinghani
Chapter 1
Hanns-Christian L. Hanebeck, Stanley L. Kroder, John H. Nugent, Mahesh S. Raisinghani
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Chapter 2
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Implementation Management of an E-Commerce-Enabled Enterprise Information Systems: A Case Study at Texas Instruments
Chapter 3
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A Three-Tiered Approach to Global E-Commerce: Experiences of Nu Skin International
Chapter 4
Sabine Seufert
According to several forecasts given by Gartner Group or International Data Corporation, for example, e-learning as a new buzzword for Web-based... Sample PDF
E-Learning Business Models: Framework and Best Practice Examples
Chapter 5
Roberto Vinaja
This case aims to analyze, in some detail, the major challenges in the widespread adoption of electronic commerce in the Spanish-speaking... Sample PDF
Growth and Consolidation in the Spanish-Speaking E-Commerce Market
Chapter 6
J. Martin Santana, Jaime Serida, Antonio Diaz
This chapter describes the evolution of electronic commerce at Inca Foods, the largest supermarket chain in Peru. In 1997, it launched its virtual... Sample PDF
Inca Foods: Reaching New Customers Worldwide
Chapter 7
David Gordon, James E. Skibo
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Reality vs. Plan: How Organizational E-Commerce Strategies Evolve
Chapter 8
Margaret T. O’Hara, Hugh J. Watson
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Student Advantage Captures the College Market Through an Integration of Their On and Offline Businesses
Chapter 9
Ira Yermish, Dale A. Bondanza
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Turning E-Commerce Theory into Action in Ireland: Taming the Celtic Tiger
Chapter 10
ENI Company  (pages 186-200)
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ENI Company
Chapter 11
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SAFECO: Leveraging the Web in a Knowledge-Based Service Industry
Chapter 12
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E*Trade Securities, Inc., Pioneer Online Trader, Struggles to Stay on Top
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