Increase the Diffusion Rate of Emergent Technologies

Background

In literature, Rogers (2003) defined the term diffusion as the “process by which an innovation is communicated through certain channels over time among the members of a social system….” The diffusion of a technology follows similar principles, as in many cases a technology will be integrated into products and appear as an innovation.

The diffusion of new technologies into market, even if they have a high potential, is difficult. Many technologies require a period of years before they are adopted by the social system. In some cases, technologies never make it into market (Gómez & Vargas, 2012).

The diffusion of a technology into market needs to aim for the following objectives.

Increase the rate of diffusion of the technology within a market: The rate of diffusion is the relative speed at which an innovation is adopted by members of a social system (Rogers, 2003). A high technology diffusion rate implies a bigger market demand and therefore a higher potential for the company or institution in marketing their technology.