Largely because of the potential for Internet connectivity, the area of electronic commerce has been proliferating since the start of the century. In this context, IT professionals are being counted on to provide central and impactful systems with a capacity for competitive advantage. In other areas of intense IT usage, we have also seen increasing emphasis on systems with critical impact. There is a need to be original and creative, yet precise and timely. The more IT workers produce, the more is demanded of them. A number of sources are highlighting the reality of impending and widespread IT burnout. Thus, IT management is faced with the imperative of eliciting high-quality work from an overburdened workforce. To aid in this endeavor, it is here suggested that development of multi-dimensional psychological awareness among those managing and those managed be given serious consideration.