India: The Awakening of M-Commerce

India: The Awakening of M-Commerce

Syagnik (Sy) Banerjee (University of Rhode Island, USA) and Mark M. Lennon (University of Rhode Island, USA)
Copyright: © 2006 |Pages: 24
DOI: 10.4018/978-1-59140-315-9.ch008
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This chapter presents our perspective on the evolution of m-commerce in India, where the telecommunications sector was privatized in 1992 and further deregulated in 1999. The chapter introduces the leading mobile telecom players and relates them to the emerging trends. Intertwined with this narrative are descriptions of specific m-commerce cases which deploy SMS in just about every application. These cases are further analyzed using the CLIP framework, illustrating the Indian markets’ adaptive capacity to employ low-end technology to deliver high-end solutions. The chapter concludes with lessons drawn from the Indian experience, and outlines some directions for future research.

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Table of Contents
Nikhilesh Dholakia, Morten Rask, Ruby Roy Dholakia
Chapter 1
Nikhilesh Dholakia, Morten Rask, Ruby Roy Dholakia
In this keynote chapter, we provide an overview of the emerging global landscape of mobile communications and mobile commerce, circa 2005. We... Sample PDF
Mobile Communications and Mobile Commerce: Conceptual Frames to Grasp the Global Tectonic Shifts
Chapter 2
Detlev Zwick
This chapter sketches the Canadian mobile commerce space. Relative to other parts of the world, Canadians have been slower in their embrace of the... Sample PDF
Canada: M-Commerce in World's Largest Mobile Market
Chapter 3
Nir Kshetri, Nicholas Williamson, David L. Bourgoin
China is emerging as a global capital of m-commerce applications. China is the world’s biggest mobile market in terms of subscriber base and the... Sample PDF
China: M-Commerce in World's Largest Mobile Market
Chapter 4
Morten Rask
With a CLIP-device in hand, communication is not dependent on location and time. Users can get location-specific, proactive information from... Sample PDF
Denmark: M-Commerce Experiences and Perspectives
Chapter 5
Tommi Pelkonen
This chapter describes Finnish mobile telecommunications industry trends and prospects. In addition, it presents two theoretical frameworks based on... Sample PDF
Finland: Internationalization as the Key to Growth and M-Commerce Success
Chapter 6
Pierre Vialle, Olivier Epinette
This chapter introduces the emerging m-commerce market in France. Despite the current low level of use, this market is characterized by the... Sample PDF
France: Mobile Communications and Emerging M-Commerce
Chapter 7
Timo Kehr, Tobias Luhrig
This chapter introduces the reader to the German mobile telephone market. After describing the general economical context, the authors give a brief... Sample PDF
Germany: From Chart-Topping Ringtones to 3G M-Commerce
Chapter 8
Syagnik (Sy) Banerjee, Mark M. Lennon
This chapter presents our perspective on the evolution of m-commerce in India, where the telecommunications sector was privatized in 1992 and... Sample PDF
India: The Awakening of M-Commerce
Chapter 9
Mark M. Lennon
Japan is a world leader in the development and deployment of mobile communications and m-commerce. The country maintains this position by both... Sample PDF
Japan: Keitai Krazy, From the Web to the Wallet
Chapter 10
Chadinee Maneesoonthorn, David Fortin
This chapter provides a review of the emerging patterns of m-commerce in New Zealand. We apply the four core CLIP functionalities: communications... Sample PDF
New Zealand: M-Commerce Beyond the Basics, Adopting Added-Value Services
Chapter 11
Jounghae Bang, Inyoung Choi
Koreans envision a world in which anyone can access information and the tools to explore it anytime, anywhere. Korea has been one of the leaders in... Sample PDF
South Korea: Vision of a Ubiquitous Network World
Chapter 12
Savvas Papagiannidis, James Carr, Feng Li
This chapter provides an overview of the current development of m-commerce in the UK and explores its future prospects. A number of mini-case... Sample PDF
United Kingdom: Current M-Commerce Developments and Future Prospects
Chapter 13
Mats Samuelsson, Nikhilesh Dholakia, Sanjeev Sardana
Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types... Sample PDF
United States of America: Renewed Race for Mobile Services
Chapter 14
Nikhilesh Dholakia, Morten Rask, Ruby Roy Dholakia
n this concluding chapter, we gather together the lessons emerging from the patterns of mobile commerce evident in the preceding chapters. Mobile... Sample PDF
It's an M-World After All: Lessons from Global Patterns of Mobile Commerce
Glossary of M-Commerce Terms
About the Authors