Chapters five and six described the theoretical EIIO model; this chapter mainly focuses on industry survey design. The first section describes the research methodology and survey used to gather, collate, and analyse data for the study. After presenting the rationale for the research design, including the questionnaire design, measurement scales, and models. The chapter explores issues of validation and reliability, such as cross sectional research and construct operationalisation. The chapter concludes with a discussion of the data collection method and the analytical procedures used in the study.