This research maps the information quality (IQ) process and finds that the control constituent of the process comprises two types of factors: IQ dimensions and IQ indicators. The latter forms an information performance measure known as ‘information orientation’ that measures the capability of an organisation to effectively manage and use information. This research stresses that the consistency between the two types of factors will improve the IQ function. Based on a case study from the healthcare industry, the research employs a modified quality function deployment (QFD) procedure referred to as information function development (IFD) in an attempt to match IQ dimensions with the IQ indicators in order to identify the most important factors affecting the IQ function deployment. The research is in its initial stage and may include subjective results. However, the methodology used could be further enhanced for more impartial outcomes.