Information Sharing in Supply Chain Management with Demand Uncertainty
Zhensen Huang (University of Maryland, Baltimore County, USA) and Aryya Gangopadhyay (University of Maryland, Baltimore County, USA)
Copyright: © 2006
Information sharing is a major strategy to counteract the amplification of demand fluctuation going up the supply chain, known as the bullwhip effect. However, sharing information through interorganizational channels can raise concerns for business management from both technical and commercial perspectives. The existing literature focuses on examining the value of information sharing in specific problem environments with somewhat simplified supply chain models. The present study takes a simulation approach in investigating the impact of information sharing among trading partners on supply chain performance in a comprehensive supply chain model that consists of multiple stages of trading partners and multiple players at each stage.