Initial Exploratory Study

Initial Exploratory Study

Pauline Ratnasingam (University of Vermont, USA)
Copyright: © 2003 |Pages: 10
DOI: 10.4018/978-1-93177-775-9.ch002
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Abstract

In this chapter, we discuss an initial exploratory study conducted via a survey that aimed to examine the extent of e-commerce adoption in Australia and New Zealand. First, the chapter discusses the respondents’ profile followed by the key findings that pertained to potential versus achieved benefits, and potential versus perceived barriers and risks. Then we provide a comparison of the findings between Europe and Australia, and New Zealand. Finally, we conclude the chapter with characteristics of e-commerce adopters, namely leaders who have succeeded in e-commerce adoption versus followers who have not, leading to recommendations, lessons learned, and the future of e-commerce in Australia and New Zealand.

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Table of Contents
Acknowledgments
Chapter 1
Introduction  (pages 1-11)
Pauline Ratnasingam
In this chapter we introduce the motivation for the study and discuss the background of inter-organizational trust, followed by significant prior... Sample PDF
Introduction
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Chapter 2
Pauline Ratnasingam
In this chapter, we discuss an initial exploratory study conducted via a survey that aimed to examine the extent of e-commerce adoption in Australia... Sample PDF
Initial Exploratory Study
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Chapter 3
Literature Review  (pages 22-70)
Pauline Ratnasingam
In chapter 2, we discussed the findings of an initial exploratory survey. In this chapter we undertake an in-depth literature review of... Sample PDF
Literature Review
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Chapter 4
Research Model  (pages 71-90)
Pauline Ratnasingam
In chapter 3, we reviewed the current literature from theories in multi-disciplines leading to the development of the conceptual model of... Sample PDF
Research Model
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Chapter 5
Findings and Discussion  (pages 91-148)
Pauline Ratnasingam
Chapter 4 provided a description and discussion of the research method chosen to test the conceptual model of inter-organizational trust in... Sample PDF
Findings and Discussion
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Chapter 6
Conclusions  (pages 149-158)
Pauline Ratnasingam
In this chapter we conclude our study by contributing to a model of inter-organizational trust within bi-directional dyads based on the findings of... Sample PDF
Conclusions
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About the Author