Initial Exploratory Study

Abstract

In this chapter, we discuss an initial exploratory study conducted via a survey that aimed to examine the extent of e-commerce adoption in Australia and New Zealand. First, the chapter discusses the respondents’ profile followed by the key findings that pertained to potential versus achieved benefits, and potential versus perceived barriers and risks. Then we provide a comparison of the findings between Europe and Australia, and New Zealand. Finally, we conclude the chapter with characteristics of e-commerce adopters, namely leaders who have succeeded in e-commerce adoption versus followers who have not, leading to recommendations, lessons learned, and the future of e-commerce in Australia and New Zealand.